Social Media in Marketing Strategy- PDF

Social media in marketing strategy.
S0CIAL MEDIA IN MARKETING STRATEGY
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Social media in marketing strategy.
Table of contents
Executive summary ............................................................1
Introduction ......................................................................2
Review of industry in which the company is operating...................3
Marketing and Competing Strategy .........................................4
The Market gap strategy..........................................................5
General competitive advantage.....................................................6
Research and analysis of competitor’s social media marketing strategies ....7
Social Media Monitoring plan for the proposed strategy...........................8
Conclusion and Recommendations....................................................9
Reference...........................................................................10

Social media in marketing strategy.
Executive summary
A marketing strategy can simply be defined as forward looking approach mainly to
planning with the fundamental goal of achieving a competitive advantage over others and it’s
usually of long term basis (Abeza et al,2018). It primarily involves singling out the company’s
direction for the coming planning period say five or maybe ten years. It also reviews the firm
fully and its operating environment with a sole purpose of identifying new business opportunities
that could in any way help giving the firm a competitive advantage. Different business
enterprises use the marketing strategies which have been facilitated by the social media. Network
platforms nowadays are considering to increase the level of production by increasing the rate of
production in the business. The need to adjust to new technologies forms a cornerstone for every
business to survive. Therefore, social media in business environment plays key roles which if the
business adheres and follows it will expand to the high potential (Abeza et al,2018).
Introduction
Social media as a concept of sharing information’s has impacted so much on the
business. The use of social networks to advertise and also exchange business related information
has facilitated the expansion of the business at this century (Abeza et al,2018). The technology is
coming up with new innovations which are targeting various environments not forgetting the part
of the business which have experienced large effects commerce is now done through the use of
the technologies .This has boosted the production level in the business .Marketing in social
media is therefore a way that fundamentally see to it that companies promote their products and
services by a platform that is online through social media channels such as Facebook, WeChat,
snapchat Instagram many more basis (Abeza et al,2018). The social media basically creates an

Social media in marketing strategy.
avenue in which companies and firms can communicate and also tap a much larger market that
may not be possible in traditional marketing channels such as advertising.
We are going to discuss briefly about Onward Holdings Company LTD, social media marketing
strategy.
Review of industry in which the company is operating
Onward Holdings Co LTD is a company that manufactures and sells men’s, women and
also children’s clothing products in various parts of the globe including Europe, Japan North
America and Asia (Kaplan & Haenlein ,2011) Alongside manufacturing clothes Onward
Holdings also provides accessories uniform, health related and also other cosmetic products. It
also sells pet supplies and promotional goods. It’s simply in the textile industry.
Marketing Strategy of Onward Holding Co Ltd
Marketing strategy is basically one greatest functional strategy of every company which
collectively sees to it the overall business strategy (Kim & Ko ,2012). It ensures that ensures a
control of key marketing relationships with competitors. Some of the marketing strategies that
Onward Holdings co ltd uses are enlisted below;
The Competing strategy by market share
It’s basically divide into two, the market leader strategy and the market for the actor
strategy. Onward Holding uses only the first one The first one is where the company is far ahead
of the competitors and therefore has taken a considerable large share of the market (Kim &
Ko ,2012). This basically gives one the freedom of choosing to compete or not against their
competitors. We can simply say that the market leader has more options that the others to