Social Media In The Workplace

Running head: SOCIAL MEDIA IN THE WORKPLACE
Social Media in the Workplace
Name of the Student
Name of the University
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SOCIAL MEDIA IN THE WORKPLACE1
Table of Contents
1. Introduction..................................................................................................................................2
2. Background Section.....................................................................................................................2
2.1 Social Media Networks used in Workplace...........................................................................2
2.2 Enterprise Social Networks and Benefits..............................................................................4
2.3 Challenges and Issues in Social Media Networks.................................................................5
2.4 Mitigation Measures and Workplace Productivity................................................................7
3. Conclusion...................................................................................................................................7
References........................................................................................................................................9

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1. Introduction
Social media is considered as a major form of technological innovation that has pervaded
within all sectors of the workplace. In the recent times, many organizations and business
representatives have been in the process of utilizing social media within their workplace
environment for communicating with a wide number of customers, investors and business
leaders (Collins, Shiffman and Rock 2016). The impact of social media have been primarily used
for connecting with various business competitors, suppliers of services, searching for more
business contacts, creation of databases of news links, social interests and affiliations,
collaboration of work processes and many others.
In the following sections of the paper, the discussion and focus would be put on the
impacts of using primary social networking sites within the workplace, define the benefits of
enterprise social networks, the underlying issues and the ways in which the issues could be
mitigated based on improving workplace productivity. Based on the discussions, the paper could
be briefed about the benefits incurred with the use of the technological innovation for an
organization.
2. Background Section
2.1 Social Media Networks used in Workplace
In the previous times, before the advent of social media, organizations used to
communicate with each other through email or paper based communication. However the reach
of such modes of communication were highly limited and thus the reach of organizations to the
public were extremely limited. With the advent of social media utilized in organizations, there

SOCIAL MEDIA IN THE WORKPLACE3
have been many changes that have been brought within organizations in terms of Business
recognition internationally, higher customer reach, greater business productivity and various
other impacts (Upchurch and Grassman 2016). There are many kind of web applications that
includes Twitter, Instagram, Facebook and the many others, which primarily help towards
bringing a major change within the workplace productivity. Examination of the various
literatures and works of intensive research on the usage and influence of social media within the
workplace have majorly focused on the introduction of new kind of social media supported tools
that are put into the workplace. These include Google Hangouts, WhatsApp, Facebook and email
marketing. The actual benefit of usage of social media would make sense within the workplace
when social media would be incorporated in the daily routines.
The public managers at any workplace have a fundamental role to during the adoption of
social media networks and making it as a compulsory tool to be implemented during work. The
major step has been implemented in organizations because social media communication have led
to tremendous increase in the easy flow of work. Communication between employees and the
management of the organization has been majorly impacted. The widespread form of use of
social media platforms and networks might lead to a hike within managerial costs in terms of
owning membership to certain social platforms. On the other hand it could also be considered
that there might be a rise in efficiency and streamline several activities.
According to Haddud, Dugger and Gill (2016), the potential impact of use of social
media could be affect four different commercial sectors. These include: consumer packaged
goods, advanced manufacturing and professional services and retail financial services. The
research in this context have revealed a fact that social media helps in the creation of value based
on the improving of productivity across the enterprise value chain (Carlson et al. 2016). The