Social Media in Workplace

This document discusses the impact of social media in the workplace, including its benefits and challenges. It explores potential resolutions and the need for further investigation. The document also includes a primary research survey and analysis of the data collected.

SOCIAL MEDIA IN WORKPLACE

Secondary Examination
Research Aim:
To recognize the approving worth of social media and accomplishment of responsiveness in the
productive inference of high-tech and systematic means of well-designed platform in promoting
suitable measures of workplace culture involved in formulating the services and products
offered by the unit.
Challenges:
The Industry engaged the “websites” of further groups of specialized innovativeness and paid
considerable amount towards the directed units of reassuring organizations. The investigation of
the appreciation and the operation of the business deal of ideal stuffs simplified the openness of
essential statistics and truths of business deals plus records of the works accomplished by
the members to the competitor firms (Berger, 2012).
Most significantly, the distribution of a creative element got frequently analyzed with
comparable materials manufactured or promoted by fresh and parallel enterprises that specified
beneficial standards to cause communal consciousness as well as disparity among the
ideologies and skills of media manipulation. The modernized form of publication may be easily
reached or discouraged in accordance with the demands primed by the Business using the
“fabrication of market share” (Szczepaniak, 2013).
Potential Resolution
The current report denotes the prime assessment of the Social Media in United States with
discrete methods of awareness centered skills and abilities to realize the representative goals
and purposes in the workplace (Mcdonalds.com, 2019).
Need of Investigation:

 To understand the specialized and individual dealings between the workforces and other
illustrious associates of the practical organization in the community focused on Social
media
 To realize the preliminaries of potential and changing pursuits of the persons absorbed in
self-motivated demonstrations and clarification of moral and communal attitudes
(Bauwens & Verstrynge, 2013).
Supportive information for Discussion
The commencement of technological involvements of workplace activities and interpersonal
links signified the considerable and the farthest operational methods that designed the optimistic
approach of communication (Szczepaniak, 2013).
Alternate Solution:
Presently, the Company needs preparing the technologists and different employees to
distinguish the communal targets and the consumer performance along with decisiveness in
procuring a persuaded discovery that aides the flair of certainty and the economic state of affairs
(Cervone, 2010).
Proposed Solution
The uniqueness of technological equipment may direct the existing compeers to guide the
pinnacle of hi tech field and upsurge satisfactory measures of the productive operation of
numerous arrangements of business schedules. This would put sincere standards of the
competition among the new creative establishments that power to ensure a convinced
achievement over others (McCurdy, 2012).
Primary Research
Informal survey

The investigator has assembled the necessary primary records to execute this exploration. The
researcher composed those records through “quantitative questionnaire”. The researcher
distributed the quantitative questionnaires supported by close-ended queries. The questions were
founded on Likert Scale to the employees and gathered the quantitative data
Survey Form
(Refer to Appendix)
Research Design
The investigator has employed positivism viewpoint plus deductive approach to undertake the
study program. The examiner gathered the primary as well as secondary statistics for the
exploration.
The researcher meets the information from secondary sources through pertinent books and
journals besides websites.
Conversely, the investigator has dispersed questionnaire to 50 staffs to collect the requisite
primary proceedings over online media (Facebook).
Analysis
Name of employee: _________________________________________,
Age:_______, Gender:_______, Profession:_______________________,
Address: _____________________________________________
Ph. No: ____________________________________________

After gathering those records, the investigator examined those quantitative data plus reached
to a definite outcome. The investigator compares the appropriateness of primary data with the
findings of theoretical knowledge gathered secondary sources. The examiner constantly
sustained the trustworthiness, legitimacy and moral principles throughout the investigation.
Steps of Research Approach
(Source: Toloie-Eshlaghy et al. 2011, pp. 379)
Understanding facts (Identification of Purpose):
The study purposes to clarify the comprehensive and pioneering practice of developing the
employee engagement and consumer loyalty through corporate policy plus e promotional system
stuffs and appropriate resources (Healey, 2011). This would certify the necessity of
communicative methods for creating productive relations within and outside the functional
division.
Critical Interpretation
Skill-based capabilities and Practices/ Conducts
McDonalds exists as a projecting group that treats several methods of foodstuff reproducing the
sensitivity of American odor (Aboutmcdonalds.com, 2019). The publication of wide-ranging
stuffs with the ideas of preoperational performances brings up the exercise of producing
Outcome
Observati
on
Hypothes
is
Theory

acquaintances and controlling the individuals to be aware of the creative image of the
business besides its business capabilities in the community. It refers to events of articulating
the levels for functioning relation among the workforces and the societies to understand the
applicable communications and the skill concerning formulation of behavioral approaches in
producing the features of products over social media (Cervone, 2010).
Discussion
Social media absolutely positions on the solicitation of multilayered measures of automated
ground rules and codes that put away a solid platform of media outburst. It has distinct practice
of demonstration of collaborative posts and assessments predominantly leading to the perceptible
evidence (Bauwens & Verstrynge, 2013).
The audience gets the chance to experience the essence of interchange of opinions and wind
from corner to corner over the pop-up frames which are chosen as the supports of the
profitable units. The “likes, love and transcribed gif comments, or normal input of
responses” etc. produce the outstanding landscapes of Facebook or Linked In besides Twitter
or even YouTube, and Instagram and other illustrations of Social interpretations of
communications (Persson, 2013). The “audio-visual clips and high-class comprehensive
apparatuses is in the cards to improve the eminence of incorporation of the elements with the
operative footing of the presence of artifact”. Hence, the Social media infrastructure in its up-
graded technological environments can provide significant relationship within the workplace
and enhance the value of competitive advantage.
Blogs
Facebook
Social Media
Websites
Flickr YouTube
LinkedIn
Twitter

Figure: Varieties of Social Media
(Source: Szczepaniak, 2013)

References
Aboutmcdonalds.com. (2019). McDonald’s – Official Global Corporate Website:
AboutMcDonalds.com. Retrieved from: http://www.aboutmcdonalds.com/mcd.html
Bauwens, J. & Verstrynge, K. (2013). Digital Technology, Virtual Worlds, and Ethical Change.
Techné: Research in Philosophy and Technology, 17(1), pp.124-143.
Berger, A. (2012). Media analysis techniques. Thousand Oaks, Calif.: SAGE.
Cervone, H. (2010). Emerging technology, innovation, and the digital library. OCLC Systems &
Services: International digital library perspectives, 26(4), pp.239-242.
Healey, J. (2011). Social impacts of digital media. Thirroul, N.S.W.: Spinney Press
McCurdy, P. (2012). Social Movements, Protest and Mainstream Media. Sociology Compass,
6(3), pp.244-255.
Mcdonalds.com. (2019). Breakfast: McDonalds.com. [online] Available at:
http://www.mcdonalds.com/content/us/en/food/full_menu/breakfast.html [Accessed 4
February 2019].
Persson, A. (2013). Profitable customer management: reducing costs by influencing customer
behaviour. European Journal of Marketing, 47(5/6), pp.857-876.
Szczepaniak, R. (2013). Media Convergence - Approaches and Experiences. Frankfurt: Peter
Lang GmbH, Internationaler Verlag der Wissenschaften
Toloie-Eshlaghy, A., Chitsaz, S., Karimian, L. & Charkhchi, R. (2011). “A Classification of
Qualitative Research Methods”, Research Journal of International Studies, 20(4), pp.
106-152.

Appendix
Quantitative Questionnaire:
Q.1: What is your age-group?
Age (Years) Number of
Respondents
20-25
26-35
36-45
46-60
61 years and
beyond
Q 2 What does you customarily like in this Company?
Options Number of
Respondents
Behaviour of Co-
workers
Freedom of
working
Support of other
employees in need
Cooperation from
management
Nothing
Q3 How long is you working here?

Options Number of
Respondents
Less than 2 months
3-8 months
9-15 months
1.5 - 4 years
More than 4years
Q4 How is you accustomed to technological settings?
Options Number of
Respondents
Less
moderate
standard
Very well
Q5 Do you sense appreciation at work?
Options Number of
Respondents
Yes
No
Q6 Do you require appropriate training to achieve your target?
Options Number of
Respondents
Yes

No
Q7. How commonly do you receive promotion from your manager?
Options Number of
Respondents
Less than 6 months
6-12 months
1-1.5 year
1.6-3 years-
More than 3years
Q8. Do you require further training to achieve your target?
Options Number of
Respondents
Yes
No
Q9. The training plus development program is appropriate to meet the requirements
Options Number of
Respondents
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Q10. The performance criteria is higher for men than the females

Options Number of
Respondents
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Q11. The team leader includes all members in constructing significant decisions.
Options Number of
Respondents
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Q12. There lies a conflict between senior and junior employees.
Options Number of
Respondents
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Q13. The remuneration is dependent on performance

Options Number of
Respondents
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Q14. Do you realize that the social media is significant to find the innovative products with
their specialties and prices?
Options Number of
Respondents
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Q15. Do you agree that the Company should develop their present social media
presentation plan?
Options Number of Respondents
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree