Social Media Influence on FIFA World Cup Promotions: A Comparative Analysis of 2010 and 2014

INTRODUCTION TO CRITICAL THINKING
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Executive Summary
The social media revolution has shown change in marketing and promotion measures to process
the marketing approaches. Social media platforms have empowered, allowed the people to
involve, intimate, change and drive the overall branding and promotional approaches. The
revolutionary change in the present market has influenced the individual opinions towards the
services and products. The business organisations and associations have involved its promotional
techniques while adopting the social media processes in an effective manner. Traditional media
and modern media have shown the differences in approaching the consumers to acknowledge the
message and affect the behaviour. The chosen event is the FIFA world cup in identifying the
social media influences upon the event promotions in 2010 and 2014.
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Table of Contents
Introduction......................................................................................................................................4
Main Analysis..................................................................................................................................5
Recommendation.............................................................................................................................9
Conclusion.....................................................................................................................................10
Reference List................................................................................................................................11
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Introduction
Social media promotion is referred to the various approaches that an association or organisation
considers for communicating their promotional message and create awareness amongst the target
customers. Event marketing and promotions is a type of communication that is utilised to
persuade the target audiences. Social media influence on the well-known global event of FIFA
world Cup 2014 will be discussed in this report. The contrasting impact of such methods in
promoting the event in terms of comparing the different traditional media has also been
discussed. The report will compare the differences between the modern and traditional media
approaches that the FIFA associations have utilised in promoting the event in 2010 and 2014.
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