In this discussion we will discuss about behavioural targeting and below are the summaries point:-
Increases online traffic, views, and clicks by delivering personalized content based on customer preferences.
Improves conversion rates and customer retention by offering products tailored to their needs and intentions.
Enhances return on investment (ROI) through more effective customer engagement and market penetration.
Invasion of privacy as social media information is used without explicit consent.
Expensive for smaller companies due to the need for advanced technology and analytics.
Potential confusion and misleading data when customers exhibit different behaviors and opinions online.