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SOCIAL MEDIA IS AN EFFECTIVE TOOL FOR RECRUITMENT.

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Added on  2019-10-30

SOCIAL MEDIA IS AN EFFECTIVE TOOL FOR RECRUITMENT.

   Added on 2019-10-30

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Running Head: SOCIAL MEDIA IS AN EFFECTIVE TOOL FOR RECRUITMENT.1SOCIAL MEDIA IS AN EFFECTIVE TOOL FOR RECRUITMENT.
SOCIAL MEDIA IS AN EFFECTIVE TOOL FOR RECRUITMENT._1
SOCIAL MEDIA IS AN EFFECTIVE TOOL FOR RECRUITMENT.2Table of ContentsIntroduction......................................................................................................................................3Social Media....................................................................................................................................3Recruitment......................................................................................................................................4Benefits and statistics......................................................................................................................5Example.......................................................................................................................................8Challenges........................................................................................................................................8Recommendations............................................................................................................................9Conclusion.....................................................................................................................................10References......................................................................................................................................10
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SOCIAL MEDIA IS AN EFFECTIVE TOOL FOR RECRUITMENT.3IntroductionSocial media has emerged as one of the most powerful platforms for communication across theglobe. Millions of people use various social media platforms for various purposes likecommunication, chatting, advertisements etc. Social media platforms provide fast and efficienttools which make the information be available at any time and accessible from anywhere. Seeingthe large number of users available through social media platform, this platform has emerged asa powerful tool for recruitment of human resource for organizations. Many organizations havestarted to use online recruitment and social media-based recruitment as an effective and efficientform of recruitment strategy. This work examines the effectiveness of the social media as a toolfor recruitment. Social MediaSocial media is a computer application which supports communication in the form of textual,audio, video data formats through the internet medium. Through social media platforms, userscan post their ideas, can share their ideas and files, and can get thelatest information related toany subject. Social media can be in the form of blogs, specialized business networks, productreview sites, microblogging sites, social gaming sites all with specific purposes. Each user has tomake a user profile on these social media platform and start the communication. Over the yearsmany social media platforms have emerged as apowerful tool for communication. Some of thenotable social media platforms are Facebook, LinkedIn, Twitter, Snap chat, etc. The biggestadvantage a social media platform offers is that it has emerged as a powerful and cheapest formof communication with large audiences at a single time. Thus, a single user can communicate hisor her ideas or messages to a large audience through this medium (Cain et al, 2010).
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SOCIAL MEDIA IS AN EFFECTIVE TOOL FOR RECRUITMENT.4RecruitmentThe recruitment process is a process of finding the best candidate for the job opening in theorganization and hiring the best-qualified candidate for the open position in the organization.Thus in the recruitment process, prospective employees are searched and are encouraged to applyfor the job opening in the organization. The aim is to hire qualified employees to facilitateefficient working force for the organization. In the traditional form of recruitment process i.e. theoffline mode of recruitment, the companies post advertisements of the job openings on variouscommunication platforms like websites, newspapers, employee exchange offices etc. Thecandidates who are interested in the job positions apply for the jobs by submitting their resumes.The company HR manager then filters the resumes on the basis of qualification and selectioncriteria and then executes other processes like aninterview, group discussion etc. This mode ofrecruitment is very challenging. It requires a lot of time and manpower to execute the tasks of theoffline recruitmentprocess (Culnan et al, 2010). Moreover, the company HR manager doesn’thave any priorknowledge related to the employee profession and gains all the insights about thecandidate via the resume submitted. Also, communication to the audience is limited in this modeof recruitment as few of the candidates are able to get information regarding job openings ontime. Thus, over the years of development companies have adopted a new form of recruitmentsystem the online recruitment system. In this system, the company maintains an online platformfor advertisement, for resume submission, filtering of resume etc. The online mode offers fastand efficient recruitment process as much information system can filter required keywords fromlarge documents at a single time. In this mode, even the candidate can monitor the status of theapplication and thus can be acknowledged easily. This enhances the transparency of the overallrecruitment process. But still communicating in this form of recruitment is limited as the
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