Social Media Marketing: Process, Content, Promotion, Measurement and Results

This blog covers the process, content, promotion, measurement and results of social media marketing. It emphasizes the importance of effective use of social media marketing for companies to become successful in attracting customers. The blog also discusses the pros and cons of social media marketing and provides social media best practices for promoting a blog on Instagram.

Social Media Marketing

Table of Contents
Introduction......................................................................................................................................3
Main Body.......................................................................................................................................3
Process.........................................................................................................................................3
Content.........................................................................................................................................4
Promotion....................................................................................................................................5
Measurement and results.............................................................................................................5
Conclusion.......................................................................................................................................6
References........................................................................................................................................7

Introduction
Today most of the companies use social media marketing where they promote their
products and brand through social media platforms such as Instagram, Facebook, Twitter and
many others. These platforms are becoming more popular nowadays as today most of the current
generation youth use social media platform to search any information regarding any product,
their reviews and many others. It will provide global reach because companies and here
companies can connect to their customers globally (Dwivedi and et. al., 2021). The following
report covers blog related to social media marketing, choice of platform and reason of choosing
it, how the content is interesting relevant and attractive. It also includes promotional activities for
the blog by using few of the social media promotional best practices and measurement tool to
analyse the effectiveness of blog. The blog on the topic “effective use social media marketing” is
opted because today most of the companies are promoting their brands on social media and lots
of customers get attracted toward the brand without checking their reliability and relevancy
which is one of the most important for customers. There are some pros and cons also to adopt
social media marketing which is further discussed in this report.
Main Body
Process
There are various kind of activities performed by companies on social media platforms.
Companies aware their customers about any new product introduced by them by uploading the
pictures and videos of the product. They also allow their customers to rate their products on
social media. Companies send their feedback forms to their customers through social media like
Instagram and ask them to respond and resend the filled form on same account. Companies also
use social media to analyse the needs and wants of their customers because customers prefer to
share their experience through social media posts. Hence, this will company to make changes in
their products and services which are disliked by their customers.
Social media platforms allow any information to share it globally but it also impacts
negative because some people create wrong information and facts about the company and share
it on social media for global reach and the other customers get influence with wrong information
(Tafesse and Wien, 2018). This type of social media activities are mostly done by competitors
which is consider as poor use of social media. On the other hand, when companies compare their

product with their competitors’ product to pretend that the quality of their product is better than
their competitors is also consider as poor activity conducted on social media.
Content
In context of social media marketing, it is essential for companies to focus on their
contents and pictures which they share on different platforms. The content should be short and
include all required information which helps to attract more customers. It is essential for them to
have a different team within their organisation to handle their social media marketing activities.
For example, Morrison, a retailing company is having different department for their social media
marketing whose employees are responsible to promote their products, responding customer’s
complaints on social media and many others (Chatterjee and Kar, 2020). Companies should also
focus on the culture of people and make sure that they will not share any information which will
harm the feelings of any communities from personal perspective. Hence, effective use of social
media marketing is essential for companies to become successful for attracting customers. One
of the most important factors is having true and fair social media practices while promoting any
brand will help companies to gain their customer’s trust and loyalty toward their brand which
further help companies to develop their brand image.
Social media marketing plays an important role for not only promoting products and
services of companies but it also promotes blogs and news related to real facts and figures to
aware people on large scale. Social media marketing plays an important role in promoting blogs
to aware people on large scale. Most of people are active on social media nowadays and a good
quality of blog with actual facts and figures with evidence will help to grab the attention of most
of the people.
To add value for the reader it is effective that the blog must have proper written content
and pictures. It is essential to focus more upon that information which is currently gaining the
attention of most people. There are few ways which can be opted by a blogger to add value for
their readers and these ways are explained below-
Answering reader’s questions- Readers always raise a question about the content of a
blog on social media (Opresnik, 2018). Hence, it is essential for a blogger to answer their
reader’s questions effectively to gain their value.
Don’t be afraid to get lengthy- It might be possible that the blog will go lengthy in case
of content. Blogger are not supposed to become afraid for their lengthy blogs but they make sure

that the quality of their lengthy blogs should be attractive that their readers will even read
lengthy blog with full interest.
Promotion
Promotion is the activity which is opted by companies to attract their customers to make
them aware about the products and services they offer in market. in context of blog, it also
requires to promoted to aware its interested readers about the blog post date and time and short
description about the blog to gain readers attention.
Social media best practices for promoting blog on Instagram-
Use Hashtags- Instagram allow 30 hashtags to use and if these hashtags were used in a
proper way then a company of individual can reach wider range of audience (Casaló and
Romero, 2019). In context of promoting blog, it is essential that blogger must use right hashtag.
Highlight the location- Instagram also allow to mention location of uploaded pictures,
videos and blogs. This will help to attract audience and help to make them understand about the
location of blog.
Work with influencers- Instagram has many individuals who have strong fan base
which means they can influence their fans to use a particular product or services sell by a
company easily. In context of blogging promotions, it is helpful for bloggers to pay influencers
to promote the blog well by posting the pictures on their social media account so that their huge
number of followers will get to know about the blog (Yu, 2018).
Measurement and results
Here is various type of tools used to measure blog traffic which are mentioned below-
Google Analytics- This tool is one of the most famous measurement tools for blog where
a blogger can analyse how much audience they get recently for the post. It further helps to
analyse total number of page views and the location where these views is coming from. It also
helps to analyse the keywords used by viewers to view the blog.
SEMRush.com- This site will not only tell the blogger about the performance of their
blog but it will help to analyse the nearest blog competitor. It will further help to analyse total
number of traffic for blog, the worth of that traffic in $, total number of keywords used to search
the specific blog and how many websites were linked to specific blog.

WordPress Stats- This tool will help to analyse statistics of the blog. It further helps to
analyse special and unique visitors rather than page viewers for the blog (Stubb, 2018). It also
helps to analyse which social media platform brings more visitors for the blog.
Alexa ranking- This tool will help a blogger to analyse overall ranking of blog at global
level. It will measure the popularity and total views of the blog and then analyse the rank of blog
at global scale.
SEMRush.com tool is selected as a measurement tool for analysing the performance especially
for analysing the traffic of the blog related to social media marketing. There are various kind of
pros and cons of using SEMRush.com which are mentioned below-
Pros of SEMRush.com-
 It helps to analyse competitor’s performance also which help blogger to enhance their
skill by learning how their competitors gain more traffic for their blogs.
 It is very simple to use and help to analyse the keywords which is used most to search the
blog by readers.
Corns of SEMRush.com-
 It is expensive to track multiple keywords across the globe.
 Keyword search volumes are considered as inaccurate sometimes.
Conclusion
It is concluded from the above information that social media marketing is one of the basic
practices done by most of the companies to attract their customers toward their brand and
product. Here, different social media platforms are used such as Instagram, Facebook, Twitter
and many others. Companies upload the pictures and videos with short and essential content
about the product to aware their customers about the product. Social media has global reach
which help companies to target customers across the globe. It is essential for a blogger to focus
on promotional activities of their blog well to reach their targeted readers. Various kind of
measurement tools are used by bloggers to check their performance like total number of views,
position of their blogs and many others.

Blog: Social Media Marketing
There are several social media eye opening blogs including social media examiner as it is one of
the largest marketing communities within the world. It will help the businesses to discover the
effective tips and tricks regarding the use of social media and digital world to connect with the
customers, create awareness, drive web traffic, and also generate sales and ROI. In regard of this,
number of people find effective inspiration and help from the number of social media influencers
with the help of articles, expert interviews, original research, podcasts, videos and so on. For
this, social media examiner provides interesting industry events and training which is useful to
help and improve the social media skills and knowledge. The social media marketing promotes
content marketing that focus over the suitable target audience and also deliver, valuable,
compelling and relevant information so that the audience have long period of time to generate
effective behaviour of change. Further, instead of talking about the widgets people can sell the
content and deliver it with the effective marketing strategy that helps the audience to target the
live for better life and also get better job. In regard of this, the belief is that if people can develop
the loyal audience over the time by doing specific thing then they will reward for the more
product or service sales and also stick longer as the customers. Hence, social media marketing is
the fact of hundreds of years old and also came out of the loyalty space as most of the initial
content marketing efforts were custom magazines.

References
Books and Journals
Casaló, L.V. and Romero, J., 2019. Social media promotions and travelers’ value-creating
behaviors: the role of perceived support. International Journal of Contemporary
Hospitality Management.
Chatterjee, S. and Kar, A.K., 2020. Why do small and medium enterprises use social media
marketing and what is the impact: Empirical insights from India. International Journal
of Information Management, 53, p.102103.
Dwivedi, Y.K. and et. al., 2021. Setting the future of digital and social media marketing research:
Perspectives and research propositions. International Journal of Information
Management, 59, p.102168.
Opresnik, M.O., 2018, July. Effective Social Media Marketing Planning–How to Develop a
Digital Marketing Plan. In International Conference on Social Computing and Social
Media (pp. 333-341). Springer, Cham.
Stubb, C., 2018. Story versus info: Tracking blog readers’ online viewing time of sponsored blog
posts based on content-specific elements. Computers in Human Behavior, 82, pp.54-62.
Tafesse, W. and Wien, A., 2018. Implementing social media marketing strategically: an
empirical assessment. Journal of Marketing Management, 34(9-10), pp.732-749.
Yu, S.Y., 2018. A Comparative Study on Blog Usage Culture of Korean and Chinese
Netizen. International Journal of Pure and Applied Mathematics, 120(6), pp.6083-
6099.