Social Media Marketing - Assignment PDF
Added on -2021-05-31
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Running head: SOCIAL MEDIA MARKETINGSOCIAL MEDIA MARKETINGName of the student:Student ID:Date:Course:Assessment 2:Tutor:
SOCIAL MEDIA MARKETING1Table of Contents1.Introduction.........................................................................................................................32.The chosen company..........................................................................................................32.1 One aspect the company excels at....................................................................................42.2 Another aspect the company excels at.............................................................................52.3 One aspect that the company is criticised for...................................................................63.Conclusion & Recommendations.......................................................................................7
SOCIAL MEDIA MARKETING21.IntroductionSocial media marketing refers to the activities that are used to gain attention or trafficthrough the social media platforms such as Twitter, Snapchat and Facebook. It is a powerfulway to achieve a company’s branding and marketing goals by analysing the way customersengage with different elements of the internet like posting updates on images (Shaikh et al.2016).In the following report, the chosen industry has been taken as Social Media Marketing.The hosen company within the industry has been taken as Facebook. The aspects thatFacebook is good at has been mentioned in the discussion part of the report. One aspect thatthe company is criticized for has also been mentioned in the following report. To addressthose issues, suitable recommendations have been provided in the report conclusively.2.The chosen companyFacebook was founded by Mark Zuckerberg and some Harvard University colleaguesin 2004. The company is based on social networking and is one of the pioneers of socialmedia marketing. It has more than 2 billion active users and collects user information toprovide optimum services (Stelzner 2014). The company collects revenue from thepersonalized ads it provides to prospective customers. The company has several competitivefeatures such as co-workers and classmates search engine, fan pages, interactive chat, photoalbum management, friend list management and customized security, privacy and profile.The developer network of Facebook provides enhanced functionalities through itsapplications. Advanced web integration and cross platform connectivity is enabled through alogin authentication service of the company known as Facebook Connect (Armstrong et al.
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