Impact of Training and Development on Employee Performance

This assignment delves into the significance of training and development in enhancing employee performance, job satisfaction, loyalty, and productivity across different sectors. It reviews numerous research papers, articles, and journals to provide a thorough understanding of the impact of training on employees. The study also examines the role of customer service, product quality, and personal interaction quality in influencing customer satisfaction and loyalty. Furthermore, it discusses the importance of employee training and development in Nigerian organizations and its potential for future research. A case study is presented on the impact of training and development on employee performance and productivity at United Bank Limited Peshawar City, KPK, Pakistan.

MBA Project

Table of Contents
TITLE..............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
Rational of study.....................................................................................................................1
What is the research issues ?..................................................................................................1
Why is it an issues ?...............................................................................................................2
Why is it issues now ?............................................................................................................2
What could research shed light on ?.......................................................................................3
Literature review....................................................................................................................3
Research methodology...........................................................................................................6
Timetable................................................................................................................................8
Analysis and discussions........................................................................................................9
RECOMMEDATION......................................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES .............................................................................................................................10

TITLE
How social media marketing activities affect brand image of an enterprise – A study on Coca
Cola.
INTRODUCTION
Use of various social media websites and platforms to promote a services or product of
an enterprise is known as social media marketing. With the effective application of various social
media tools an enterprise can gain competitive advantage which contrite a lot in success of an
enterprise (Zaitseva, Goncharova and Androsenko, 2016). Every enterprise need number of
resources and tools to accomplish its set objectives. Various social sites such as twitter,
Facebook and many more can be used by an organisation to achieve its set goals and objectives.
Today due to technology intervention large number of people use this social media and with the
use of these sites business can capture a larger market share. Brand image is known as the
current point of view or value of the customers about a specific brand (Salas and et. al., 2012). It
can be said that a brand is a specific bundle of associations in the mind of target customers of a
company. Basically it signifies what the brand currently stands for. More positive will be the
presentation of a brand in market more customers it will attract towards it which help in
fulfilment of goals and objectives of company (Tahir and et. al., 2014). With effective use of all
promotion tools brand image of an enterprise can be effectively taken into account. Present
investigation is based on effect of social media marketing on business activities to achieve its set
objectives and goals. For better understanding about the project Coca cola will be consider
under this. Presently firm is refer as one of the leading firm in beverage and food which execute
its operation on international level. Purpose of this research is to assess or analyse the impact of
social media marketing on brand image of a company.
Rational of research
Main issues of research
Increase number of issues related with the activity of marketing is the main reason which
advanced or increase the use of social media, in existing marketing condition. Social media help
enterprise in gain competitive advantage in market (Tahir and et. al., 2014). Influence or impact
of social media marketing on the brand image of firm is evaluated in this. Firm which is chosen
for this topic is Coca cola for get support for investigation. Choice of enterprise is appropriate
because coca cola is one of the leading enterprise in food or beverage sector and is operating at
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global level. Recently, firm adopt different number of social media tools but which does not
provide any kind of huge benefit to firm and this increase the appropriateness of chosen topic.
Increased complexity of business environment and advanced level of competition create
issues before enterprises in perform their operation and activities such as marketing on an
international level (Salas and et. al., 2012.). A research has revealed that in order to overcome
with the issue businesses enhance their focus towards the application of social media marketing.
Firm who face problems related with the marketing activities apply social media marketing.
Why is it an issues ?
Due to increase consideration about various social media tools, firm are doing continuous
efforts to introduce changes in their product lines. This influence researcher to choose the cited
topic to gain information about the topic of impact of social media on brand image. By
effectively use the technique of social media marketing, enterprise can increase the level of its
knowledge and can learn more about the requirements and tastes of target market. That's why
practice of social media on coca cola is effective as this help managers to increase and share
information (Obisi, 2011). Which means company use various tools such as twitter and
Facebook for promoting its products at an international level. Present study is relevant as this
provide an opportunity to manager to identify factors and how business activities are related with
it. To achieve set objectives it is very essential for firms to do maintain such kind of factors
otherwise this create unnecessary hurdles behind business activity.
Today large number of businesses does not have proper information about the values
which affect the application of various social media tools. In this case, it comes under the
responsibility of manager to ensure about that values in order to overcome with such issues. One
of the major issues and topic of this report is to identify and evaluate the impact of marketing
with various social media tools on brand image of an organisation.
Why is it issues now ?
Social media tool is a issues because in recent years the use of these tools increase on a
huge level. Further it help business enterprises to gain competitive advantage with effective
application of these tools. But due to various aspects enterprises face a lot issues during selection
of media tool. Coca cola wants to increase the image of its image with the help of various social
media sites including Facebook twitter and many more.
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What could research shed light on ?
Involvement and participation of workers in business activities of coca cola is consider as
a important aspect to meet objectives of this study. This simply means employees of firm have to
take part in survey so researcher can easily analyse the impact of various social media tools on
brand image of firm can be analysed in an effective manner (Kim, Vogt and Knutson, 2015).
Present study provide information about various areas that affect the application of social media
tools and activities related with it in context of coca cola. With the help of this study, firm can
easily understand the key values which will be beneficial for firm at time of implement
strategies in enterprise. By improve focus on this, coco cola can choose an appropriate strategy
strategy to meet its objectives. This will also help firm in promoting its products and services sin
a better way.
Aim:
To evaluate the impact of social media marketing on brand image of a company: a case
on cola cola.
Objectives of research:
 How social media marketing help managers in evaluate brand image?
 How coca cola execute its social marketing activities?
 How social media marketing affect brand image?
 To provide recommendation to firm on improvements in its activities of social media
marketing.
Literature review
As per the point of view of Conceição, 2011social media is a platform which is used by
various organisation or individuals to transfer message, audio, video, links, information and
blogs with each other. This is one of the effective online platform of communication which aids
quality in the process of sharing information between individual or group of people. An
individual person can create create his own page on this platform to add its own information and
content at social network page and can communicate the same with large number of individuals
at given period of time. On the contrary of this, Marchante 2014 says that social media
marketing is a process used by enterprises to promote its product. In this firm do the promotion
of its products and services by display the image, feature, information and video. Basically this is
a concept of internet marketing which use various social networks as a marketing tool. One of
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the main advantage of this type of marketing is that help enterprise to collect feedback from its
customer and give information to manager about about their comments and review about
products and services of customers. This is one of the best way to get views of customers and
attract them towards products of company Costen, 2011 said that one of the main benefit of
using various tools of social media is that it makes the communication process more attractive
and give opportunity to customers to show their opinions in front of company. Further social
media platforms help organisation and individuals to interact with each other which contribute
and help in build online relationship. Further views and comment of customers guide managers
in do necessary changes in products and services of company.
Research questions:
1. What is brand image of coca cola ?
2. What is social marketing ?
3. What are the main tools and techniques of social media marketing ?
4. What is the main impact of activities of social media marketing on brand image of coca
cola ?
Techniques of marketing
Fakharyan,2014conclude that techniques of social media are platforms that guide and
assists manager of firm in process of introduce new goods and services in front of its target
audience to make them aware about new features of firm's offering. This allow company to
collect information about the customer's views relate with new product and services and guide
manager in doing necessary modifications. Main techniques and methods of social media
marketing include the following:
 Facebook: According to Jahanshani, 2014 Facebook is one of the most popular, best and
used technique of social media. With the help of this user can develop a personal account
on internet and can transfer his or her information with other individuals like family
members and friends to be in touch with them. From point of view of a business
organisation platform of Facebook assist them in develop their company page and add
information about the products and services of company to make the customers inform
about these. Whenever a customer use Facebook than they can easily get the information
about services and products of company with the help of various videos, audio, pictures,
blogs, links etc. Further platform of Facebook provide the options such as comment, like
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and share, so with all these options customers can like, share and comment on the
Facebook page of company. One can like a page of company by simple click on the like
button and can easily share the same.
 Twitter: As per the overview of Kim, 2015twitter is a social networking service where
users post their messages and interact with each other in 140 characters. Basically it is a
micro blogging site. This platform of social media can be used by retail companies to
promote their products and services.
 YouTube: Obisi, 2011 says that this is one of the best social platform where any
individual can download or upload a video to share information with large number of
customers. This can be used by firms as they can make and upload attractive videos of
its goods and can attract large number of customers towards it.
Meaning of brand image: As per the point of view of Salas, 2012brand image is known as the
present image of brand of a company in mind of its customers. Further it can be identified as that
group or bundle of associations in mind of its target markets. Image of a brand is developed with
help of advertising campaigns and with different themes. Tahir, 2014says that brand image is
what a customers think about a specific brand.
Determine the impact of activities of social media marketing on brand image of company
Zaitseva, 2016stated that various platform of social media marketing are the best
techniques which can be use by an enterprise for marketing of its product. This help in attract
large number of individuals towards firm's product. With the help of various social platforms
such as Facebook, YouTube and twitter firm can give information to its customers about
features, price and discount of products in order to influence them to buy company's offering.
Brand image of company and activities of social media marketing are directly linked with each
other. With the help of various social platforms company can create their brand page which will
provide information to customers about company's background, features and prices of its
product. One can use attractive images, audio, videos and help firms to present relevant
information to customers in order to attract them. One additional feature of this provide an
opportunity to customers to leave a comment and give information about their reviews and
experience about the use of products and service. Overall use of social media provide both
positive and negative impact on the activities of business. With the comment of other
individuals, people set their mentality about the enterprise and its product. For example in case
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of positive comment by a customer new individuals will be attract towards the company's
offering. In this way social media play a big role in affecting the brand image of an organisation.
Research methodology
Whole investigation is based on the topic impact of social media marketing on brand
image of coca cola. For carry out research in an effective manner it is very essential for
researcher to consider following points in the mind:
 Research design: Set of process and methods which used by researcher during research in
collect and analyse different variable related with the research problem is known as
research design (Jahanshani, Hajizadeh and Mirdhamadi, 2014). Basically this a
blueprint which guide researcher in collect, analyse and evaluate the collected
information to achieve final results of study. Number of different research designs are
there which can be used by researcher and include descriptive, exploratory and case
study. For present study descriptive research design has been selected by researcher to
carry out research and achieve its objectives. Further, this guide researcher and support
him to answer all the questions effectively to make proper judgements.
 Research techniques: Analysis of collected data is on of the important part of every
research as this help in get appropriate results of whole study. Two main techniques of
research which can be used by a researcher include qualitative and quantitative research.
Present study is based on qualitative research technique in which researcher collect the
data from employees of coca cola with help of survey.
 Methods of data collection: Collect information relate with topic of research is come
under the concept of data collection method. There are various of methods of data
collection which can be used by researcher for this. Most two used and popular methods
of data collection include primary and secondary. Under primary method researcher
collect new and fresh data while in secondary method researcher analyse already
collected data to conclude the final results of research (Fakharyan, Omidvar and
Khodadadian, 2014). In following proposal scholar use both primary and secondary
method of data collection. Various sources of collecting data help researcher collect large
amount of information from different sources. With the context of primary method of
data collection researcher conduct a survey to get point of view of all employees
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regarding the context of brand value of enterprise. On the other hand secondary data help
him in collect information from the sites, books, blogs etc.
 Sampling method: Methods of sampling are basically classified in probability and non
probability. Random sampling, systematic sampling and stratified sampling are include in
probability methods. Under this investigation to attain the objective of proposal scholar
use random sampling method as this help in provide appropriate criteria for whole
research. Total number of respondent which will be collect by researcher for research will
be 20. Researcher will collect information from those 20 respondents who but the product
of firm.
 Accessibility issue: In whole proposal one of the main issues which scholar will face
include limited fund and time. Along with this researcher will face the problems like
permission because permission of customer is very essential in order to collect
information from them (Benavides-Velasco, Quintana-García and Marchante-Lara,
2014). It is normal that most of the respondents does not have any kind of interest to fill
questionnaire and not even give their respond. So this is one of the issue face by scholar
from the respondents during the process of collect information.
 Data analysis plan: This is a process of which is used by researcher to analyse the
outcome after collect information from various department. Basically this is a technique
under which researcher analysed the data to form a conclusion (Costen and Salazar,
2011). This include static and thematic methods through which researcher analyse the
data. Under this proposal thematic analysis will be adopt by researcher to carry out
activities of research with qualitative technique.
Ethical consideration: Main ethical consideration which are include in this proposal include the
following:
 It is very essential and important for scholar to use relevant and fair information to
conclude the final result of research. With this all outcomes and decisions of research can
be take in a fair manner.
 Before start the research it is very essential to set some ethical standards, processes,
institutions and disciplines to promote the value of research.
 During the process of collect information from customers there should not be any kind of
pressure and force.
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 All collected data and information should be fair and valid and must be related with the
main objective of research.
Timetable
Below time table provide information and knowledge about the various research
activities plan and organise by scholar. According to this table number of activities are there
which planned and by researcher and time frame of each activity is also decide by researcher.
Gantt chart guide researcher in organise all activities of research in a way so they can be
implemented or completed with minimum period of time (Conceição, and Altman, 2011).
Basically Gantt chart is used to examine the connection of time which is required by whole
enterprise. This include beginning and finish dates related to complete a project.
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Analysis and discussions
 Primary source: Under this firm conduct research and collect information with the help of
questionnaire and interview. This help researcher in collect fresh and new data and help
in get the clear picture about what is going in market.
 Secondary source: In this researcher collect the information from already published data
such as journal, books and articles. This help in save time and cost of researcher.
RECOMMEDATION
It has been recommended to Coca cola to better use the various social platforms to
promote its products. With effective this firm can give information to large number of audience
and can stimulate them to buy firm's products.
CONCLUSION
From the above information it can be summarised that effective use of various social
media platforms for marketing activity of firm largely impact the sales of its products. With the
help of various social media sites such as Facebook, YouTube and twitter coca cola can attract
large number of customers towards its products and can increase the share of its market. From all
activities of research it can be examined that with the help of Gantt chart researcher can execute
all activities of research in an effective way and can achieve the end objectives of research.
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REFERENCES
Books and Journals
Benavides-Velasco, C.A., Quintana-García, C. and Marchante-Lara, M., 2014. Total quality
management, corporate social responsibility and performance in the hotel industry.
International Journal of Hospitality Management. 41. pp.77-87.
Conceição, S. C. and Altman, B. A., 2011. Training and development process and organizational
culture change. Organization Development Journal. 29(1). p.33.
Costen, W. M. and Salazar, J., 2011. The impact of training and development on employee job
satisfaction, loyalty, and intent to stay in the lodging industry. Journal of Human
Resources in Hospitality & Tourism. 10(3). pp.273-284.
Fakharyan, M., Omidvar, S. and Khodadadian, M.R., 2014. Examining the effect of customer-to-
customer interactions on satisfaction, loyalty, and word-of-mouth behaviors in the
hospitality industry: the mediating role of personal interaction quality and service
atmospherics. Journal of Travel & Tourism Marketing. 31(5). pp.610-626.
Jahanshani, A.A., Hajizadeh, G.M.A. and Mirdhamadi, S.A., 2014. Study the effects of customer
service and product quality on customer satisfaction and loyalty.
Kim, M., Vogt, C.A. and Knutson, B.J., 2015. Relationships among customer satisfaction,
delight, and loyalty in the hospitality industry. Journal of Hospitality & Tourism
Research. 39(2). pp.170-197.
Obisi, C., 2011. Employee training and development in Nigerian organisaitons: Some
observations and agenda for research. Australian Journal of Business and Management
Research. 1(9). p.82.
Salas, E. and et. al., 2012. The science of training and development in organizations: What
matters in practice. Psychological science in the public interest. 13(2). pp.74-101.
Tahir, N. and et. al., 2014. The Impact of Training and Development on Employees Performance
and Productivity A case study of United Bank Limited Peshawar City, KPK, Pakistan.
International Journal of Academic Research in Business and Social Sciences. 4(4).
p.86.
Zaitseva, N.A., Goncharova, I.V. and Androsenko, M.E., 2016. Necessity of changes in the
system of hospitality industry and tourism training in terms of import substitution.
International Journal of Economics and Financial Issues. 6(1).
Online
Survey Sampling Methods. 2017. [Online]. Available
through<http://www.statpac.com/surveys/sampling.htm>./ [Accessed on 18th October
2017].
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