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Social Media Marketing Activities Affect Brand Image

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Added on  2020-07-23

Social Media Marketing Activities Affect Brand Image

   Added on 2020-07-23

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Table of ContentsTITLE..............................................................................................................................................1INTRODUCTION...........................................................................................................................1Rational of study.....................................................................................................................1What is the research issues ?..................................................................................................1Why is it an issues ?...............................................................................................................2Why is it issues now ?............................................................................................................2What could research shed light on ?.......................................................................................3Literature review....................................................................................................................3Research methodology...........................................................................................................6Timetable................................................................................................................................8Analysis and discussions........................................................................................................9RECOMMEDATION......................................................................................................................9CONCLUSION................................................................................................................................9REFERENCES .............................................................................................................................10
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TITLEHow social media marketing activities affect brand image of an enterprise – A study on CocaCola.INTRODUCTIONUse of various social media websites and platforms to promote a services or product ofan enterprise is known as social media marketing. With the effective application of various socialmedia tools an enterprise can gain competitive advantage which contrite a lot in success of anenterprise (Zaitseva, Goncharova and Androsenko, 2016). Every enterprise need number ofresources and tools to accomplish its set objectives. Various social sites such as twitter,Facebook and many more can be used by an organisation to achieve its set goals and objectives.Today due to technology intervention large number of people use this social media and with theuse of these sites business can capture a larger market share. Brand image is known as thecurrent point of view or value of the customers about a specific brand (Salas and et. al., 2012). Itcan be said that a brand is a specific bundle of associations in the mind of target customers of acompany. Basically it signifies what the brand currently stands for. More positive will be thepresentation of a brand in market more customers it will attract towards it which help infulfilment of goals and objectives of company (Tahir and et. al., 2014). With effective use of allpromotion tools brand image of an enterprise can be effectively taken into account. Presentinvestigation is based on effect of social media marketing on business activities to achieve its setobjectives and goals. For better understanding about the project Coca cola will be considerunder this. Presently firm is refer as one of the leading firm in beverage and food which executeits operation on international level. Purpose of this research is to assess or analyse the impact ofsocial media marketing on brand image of a company.Rational of researchMain issues of researchIncrease number of issues related with the activity of marketing is the main reason whichadvanced or increase the use of social media, in existing marketing condition. Social media helpenterprise in gain competitive advantage in market (Tahir and et. al., 2014). Influence or impactof social media marketing on the brand image of firm is evaluated in this. Firm which is chosenfor this topic is Coca cola for get support for investigation. Choice of enterprise is appropriatebecause coca cola is one of the leading enterprise in food or beverage sector and is operating at1
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global level. Recently, firm adopt different number of social media tools but which does notprovide any kind of huge benefit to firm and this increase the appropriateness of chosen topic. Increased complexity of business environment and advanced level of competition createissues before enterprises in perform their operation and activities such as marketing on aninternational level (Salas and et. al., 2012.). A research has revealed that in order to overcomewith the issue businesses enhance their focus towards the application of social media marketing.Firm who face problems related with the marketing activities apply social media marketing.Why is it an issues ?Due to increase consideration about various social media tools, firm are doing continuousefforts to introduce changes in their product lines. This influence researcher to choose the citedtopic to gain information about the topic of impact of social media on brand image. Byeffectively use the technique of social media marketing, enterprise can increase the level of itsknowledge and can learn more about the requirements and tastes of target market. That's whypractice of social media on coca cola is effective as this help managers to increase and shareinformation (Obisi, 2011). Which means company use various tools such as twitter andFacebook for promoting its products at an international level. Present study is relevant as thisprovide an opportunityto manager to identify factors and how business activities are related withit. To achieve set objectives it is very essential for firms to do maintain such kind of factorsotherwise this create unnecessary hurdles behind business activity. Today large number of businesses does not have proper information about the valueswhich affect the application of various social media tools. In this case, it comes under theresponsibility of manager to ensure about that values in order to overcome with such issues. Oneof the major issues and topic of this report is to identify and evaluate the impact of marketingwith various social media tools on brand image of an organisation. Why is it issues now ?Social media tool is a issues because in recent years the use of these tools increase on ahuge level. Further it help business enterprises to gain competitive advantage with effectiveapplication of these tools. But due to various aspects enterprises face a lot issues during selectionof media tool. Coca cola wants to increase the image of its image with the help of various socialmedia sites including Facebook twitter and many more. 2
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