logo

Social Media marketing and its Practice in Fashion Industry Assignment

   

Added on  2021-04-16

22 Pages4467 Words153 Views
Running head: SOCIAL MEDIA MARKETING AND ITS PRACTICE IN FASHIONINDUSTRYSocial Media Marketing and its practice in the fashion industryName of the StudentName of the UniversityAuthor’s Note
Social Media marketing and its Practice in Fashion Industry Assignment_1
2SOCIAL MEDIA MARKETING AND ITS PRACTICE IN FASHION INDUSTRY Table of ContentsChapter 1: Introduction....................................................................................................................31.0 Introduction............................................................................................................................31.1Background of the study...................................................................................................31.2 Rationale of the Study...........................................................................................................41.3 Research Aim.........................................................................................................................51.4 Research Objectives and Questions.......................................................................................51.5 Significance of the study.......................................................................................................61.6 Research structure..................................................................................................................6Chapter 2: Literature Review.......................................................................................................82.0 Concept of Social media........................................................................................................82.1 Concept of social media marketing.......................................................................................82.2 Popular and effective Social Media Sites..............................................................................92.4 Objectives of Social media marketing.................................................................................112.5 Social Media marketing strategy.........................................................................................122.6 Comparison of Traditional Marketing and Social Media Marketing..................................122.7 Impact of social media marketing in the fashion industry...................................................13Chapter 3: Research Methodology................................................................................................15References......................................................................................................................................17
Social Media marketing and its Practice in Fashion Industry Assignment_2
3SOCIAL MEDIA MARKETING AND ITS PRACTICE IN FASHION INDUSTRY Chapter 1: Introduction1.0 IntroductionSocial media marketing uses social media as a marketing tool and platform for companies inthe market. Social media marketing includes advertising and promoting products and services.Social media networking is the part of Web 2.0 that has changed the use of software used overthe internet. It includes the more collaborative use of Web 2.0 through open services andapplications. This chapter focuses on introducing research topic and creating motivation for the research.This chapter focuses on the aim of research, objectives and research questions. The problemstatement has been depicted in this chapter. 1.1Background of the studySocial media has been an emerging platform for fashion designers to recognize their designsand creativity to the customers. Social media has been providing opportunities for the fashionindustry in the market. Various social media platform including Twitter, Facebook, Pinterest andInstagram have been providing opportunities for global marketing. Social media is a publicplatform that enables of posting and sharing views and thoughts over the internet. As commentedby Nawaz, Salman and Ashiq (2015), various fashion brands in the UK have grappled withsocial media to advertise their designs over the internet. Social media was able to attract a largenumber of customers over the internet. Therefore, different companies have targeted socialmedia marketing for attracting customers.Social media has become an effective marketing tool over the years. It was able to create anew era of marketing for the companies over the internet. Social media is able to connect with
Social Media marketing and its Practice in Fashion Industry Assignment_3
4SOCIAL MEDIA MARKETING AND ITS PRACTICE IN FASHION INDUSTRY the customers easily with new fashion technology in the fashion industry (Scuotto et al. 2017).Different fashion bloggers are active over the social media, blogging about new fashion trends ofthe companies. Customers can communicate with the company through the social mediaplatform. This helps in maintaining the Customer relationship management in the company.1.2 Rationale of the StudyAs commented by Ngai, Tao and Moon (2015), the connection of the customers with thesocial media has helped in creating opportunity in the fashion industry. The fashion industryincludes designers, consumers, media and brands. These components can be linked with thesocial media marketing for enhancing their market. Figure 1: Number of people employed in the UK(Source: Nadeem et al. 2015)According to a survey, there are around 555,000 people employed in the UK fashionindustry. The subindustry includes 75% of 414,000 people employed in the retail sale of clothing(Coelho, Oliveira and Almeida 2016). Therefore, the clothing sector has been creating maximumrevenues for the fashion industry. However, the companies in the fashion industry have beenfacing problems with the marketing of the products in the market in a negative way. Therefore,companies are worried about the brand image of their company in the market.
Social Media marketing and its Practice in Fashion Industry Assignment_4
5SOCIAL MEDIA MARKETING AND ITS PRACTICE IN FASHION INDUSTRY Figure 2: Fashion market in the UK(Source: Kontu, Nobbs, Duffy and Montecchi 2015)This research will focus on the effect of social media on the fashion industry of the UK. Thebenefits of the social media marketing will be discussed in the study. This study will help inmitigating the challenges in the implementation of social media marketing in companies of thefashion industry. 1.3 Research AimThe aim of the research to analyze the effect of online media marketing on the fashionindustry of the UK.1.4 Research Objectives and QuestionsFollowing are objectives of the research:To analyze the advantages of social media in the fashion industryTo critically analyze the impact of social media on the fashion industry To identify issues in implementing social media marketing in the fashion industryTo recommend strategies for mitigating these challenges in the fashion industry
Social Media marketing and its Practice in Fashion Industry Assignment_5
6SOCIAL MEDIA MARKETING AND ITS PRACTICE IN FASHION INDUSTRY Following are the research questions:What are advantages of social media in the fashion industry?What are effects of social media on the fashion industry? What are challenges in the implementation of the social media marketing in the fashionindustry?How can these challenges in the fashion industry be mitigated?1.5 Significance of the studyThe consumer reaction towards the implementation if the social media marketing hasbeen positive in the market. Companies in the UK has been utilizing the social media platformfor advertising their fashion products and design. This study will focus on benefits andeffectiveness of online media in the fashion industry if the UK. The study will help inunderstanding benefits of social media and importance of social media in the growth ofcompanies in the market. This study will use both qualitative and quantitative methodology forcompleting the research within time. The Gantt chart will be provided in the study.
Social Media marketing and its Practice in Fashion Industry Assignment_6

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
ONLINE MARKETING MANAGEMENT
|10
|2894
|15

Social Media Marketing on Consumer Shopping Decisions in Fashion Industry- A Case Study on Burberry Plc
|45
|13189
|188

Impact of Instagram in Fashion Media
|24
|5510
|304

Effectiveness of Social Media Marketing on Consumer Buying Decisions in Fashion Industry
|9
|1751
|290

Impact of Social Media on Fast Fashion Trend in UK
|15
|5261
|88

Impact of Social Media performance Small Business
|16
|4447
|18