Social Media Marketing in Australian Companies

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Table of Contents
Introduction......................................................................................................................................2
Project Objective.............................................................................................................................2
Literature Review............................................................................................................................2
Research Questions..........................................................................................................................5
Research Design and Methodology.................................................................................................5
Research Limitations.......................................................................................................................7
Time Schedule.................................................................................................................................7
Conclusion.......................................................................................................................................8
Reference list...................................................................................................................................9
Appendix........................................................................................................................................11
Survey questionnaire..................................................................................................................11

Introduction
In the present times, social media is extensively used in the marketing process to communicate
with the stakeholders, employees and the consumers. It is a cost-effective business, which can be
used to interact with the local customers as well as the customers outside the country. There are
several built-in programs, which can be used to communicate with different stakeholders. In the
recent, most of the companies are using marketing campaigns or to allow the customers to post
on the websites or through feedback reviews. There are several platforms such as Whatsapp,
yelp, Instagram, Snapchat, reddit or Tumbler. According to the news article published in
socialmedianews.com, the business enterprises in Australia are using different social media sites
such as wordpress.com, Instagram, Facebook, LinkedIn, and Trip advisor (Trainor, Andzulis,
Rapp and Agnihotri, 2014). The social media is used for different purposes such as branding,
increasing sales and promotion.
Project Objective
 To identify the various forms of social marketing used by the Australian companies, in
business
 To analyze the advantages and disadvantages of using social media for marketing in
Australian companies
Literature Review
In the recent times, social media platforms are gaining popularity as it is cost-effective method
for increased access to different companies. The social media can be used to launch the business
in global platform without the need of proper expansion. The companies, which are not using

social media techniques are not adapting themselves with technology and falling behind in
competition.
In the perspective of Jussila, Kärkkäinen and Aramo-Immonen (2014) there are several unique
advantages of social media accounts, such as it provides effective business expansion and
provides honest communication between the customers as well as the suppliers. With the help of
tweets and Facebook posts, the company remains connected with the company. The company
can also conduct market research with the help of social media posts and develop strategies
which can be address the needs of the customers. The feedback of the customers on online
platforms can be used to enhance the marketing techniques and develop attractive marketing
techniques.
In the perspective of Aichner and Jacob (2015) the social media marketing is comparatively
cheaper way of advancing the products of the organization to the clients of the organization. The
online marketing is an inexpensive way to enhance the sales of the company as it connects to
greater mass in a very short period of time. The social media is an easy exhibit to what the
company has to offer and improve the performance of the organization.
In the views of Rauniar and Johnson (2014), the social media marketing refers to the marketing
approaches, which can use different marketing channels such as Facebook, Twitter and
Instagram. The social media marketing promotes different brands and increase awareness, which
can interest the public in different platforms. The social media marketing will promote the
presence of the company in different social media platforms and advertise the organization
globally. It will attract the potential customers and attain the feedback in a comprehensive, time
saving manner.