Advantages of Social Media Marketing

Running head: Social Media Marketing
Social Media Marketing

Social Media Marketing
“Advantages of Social Media Marketing”
In the recent scenario, Social media marketing plays a great role. It has been seen that by
focusing on social media marketing the companies have achieved growth. Social Media
marketing is related to a concept in which the companies focus on marketing the products or the
services on a social platform. It has been seen that social marketing refers to the method of
attracting the attention of the customers by marketing on the social media sites. It has been
analyzed that it is a popular medium to promote the products or the services to the large audience
in less time. The thesis statement is "Advantages of Social Media Marketing".
There are many advantages related to social media marketing. The first advantage is
related to the increased brand awareness. It has been seen that social media is one of the cost-
effective media of digital marketing which is taken into consideration to syndicate the content
and also enhance the visibility of the company. It can be evaluated that at the time of
implementing the strategy of social media, the positive impact is seen on the brand recognition as
it is taking into consideration a large number of audience. To start the process of marketing the
company has to make social profiles so that interaction can be made with the large audience.
When customers will see the content the brand awareness enhances as it is a platform through
which the customers can easily gain the information in context to the new products or services
introduced in the market. Each and every post that is posted will gather a large number audience.
It has been analyzed that with the help of social media platform it can be easy for to enhance the
exposure if the products and services (Alharbie, 2015).
Next advantage is related to the more inbound traffic. When the focus is given on the
marketing your business on the social media platform, it has been seen that the inbound traffic
enhances among the customers. The individuals who are familiar with the brand will search for
the same keywords and the ranking is done accordingly. Without utilizing the platform of social
media as a part of a marketing strategy it can be difficult to reach the loyal customers. It has been
seen that every social media profile opened by the company is a gateway to the website and also
the post which is posted by the company it an opportunity to attain new customers (Vinerean et
al., 2013). Social media is considered as a melting point of various types of individuals who
have different backgrounds and behavior. It has been analyzed that different individuals have
different needs and also the way of thinking is different of every individual. So, it can be stated

Social Media Marketing
that with the use of social media platform the company can easily focus on the variety of
versatile customers globally.
Next advantage is related to the improved engine rankings. With the help of social media
marketing, it can be possible for the business to enhance or improve the ranking of the engine.
When the pictures are posted on the page of the companies then it attracts some site traffic and
also success can be achieved easily. Search engine optimization is essential for attaining the high
page rankings. It has been seen that social media helps to create a good image of the business in
the market by having proper rankings. For instance: each and every individual uses Google to
search the information and they won't search the past page because they find the answers on the
first page. So, in this ranking plays an important role and it also helps to attract more customers
towards the company. Social media marketing helps to gain popularity and also growth in the
market (DeMers,2018).
Next advantage which is related to social media marketing is better customer satisfaction.
Social media is a network and also the platform of communication. Through social media
marketing, it can be simple to enhance the satisfaction level of the customers. Customer feel
satisfied when they see pages and also the post posted by the company and it shows that
company is reliable. Also through social media platform, the customers can communicate with
the management and can resolve their queries. When customers are given a response on the page
they feel good as they think that they are given more priority. The interaction with the customers
on the social media sites is an opportunity to show the compassion with the customers. When a
person has some question or complaints then social media platform helps to consider the matter
by using interpersonal dialogue.
Social media marketing helps both the customers and the company. The customers can
get the knowledge about the product and company can easily achieve large customer's base
(Dukart, 2018). Customers do not hesitate at the time of buying new products and services from
social media marketing as they can easily review the views and comments of the other
customers. The ranking is also considered as one of the important factors that help to enhance the
satisfaction level of the customers. So, it is important for the company to be active on the social
media platform and should market the products so that satisfaction level of the customers can be