Social Media Marketing as a Career Path: Analysis and Strengths

PERSONAL AND
PROFESSIONAL
DEVELOPMENT

Table of Contents
INTRODUCTION...........................................................................................................................2
MAIN BODY..................................................................................................................................2
Social Media Marketing..............................................................................................................2
Analysis of career path of social media marketing......................................................................3
Graph of career path....................................................................................................................4
Strengths required for the career path..........................................................................................4
How challenges can be overcome with the strengths..................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
1

INTRODUCTION
In this presentation paper, I am taking marketing as a field of my professional interest. Marketing
refers to promoting and selling of goods and services and advertising them in order to extend
their market reach. It is a vast field and offers a variety of roles such as social media marketing,
brand management, Public Relations/ communications, event marketing and many more.
MAIN BODY
Social Media Marketing
 Need to monitor the traffic on the brand’s website and makes sure that the traffic
increases constantly.
 Work on enhancing the brand visibility of the company on all the social media platforms
such as Facebook, Instagram, Twitter, etc.
 As a social media marketing manager, I will be held accountable for building a whole
community online for the company by planning and initiating digital campaigns.
2