Impact of Social Media Marketing on Consumer Base - Lola Cupcake

This research aims to explore the impact of social media marketing on the consumer base of Lola Cupcake. The study will identify potential social market strategies that Lola Cupcake can use to increase its consumer base.

Lola cupcake
Title: To identify the impact of social media marketing on the consumer
base
Student Name

Introduction
• Background to the study
Lola cupcake is a shop in Midfey. Lola's Cupcakes was
founded in 2006 by two friends, Victoria Jossel and Romy Lewis,
who turned their passion for baking into a business. The two
opened concessions in Selfridges, Topshop, and a flagship store in
Mayfair as orders poured in. In this research discussion about the
impact on social media marketing on consumer base is being
conducted. It has been analysed the selected business
organization is facing the issue of loss of consumer base due to
ineffective form of marketing. This research will explore the
manner in which with the help of social media marketing
company will maximise its consumer base.

Cont.…
• Aim
• Lola cupcake wants to enhance the customer base by increasing it’s social media marketing
• Objectives
• To increase sales by 10% in 6 months
• To enhance customer base by 5% in 3 months
• To determine potential social market strategies that Lola cupcake can use to increase its
consumer base.
• Rationale of the Study
• The reason for enhancing the marketing for Lola cupcake is the company wants to increase it’s
customer base. This ca be done through using social media platform for reaching customer

Literature Review
• Describe what variables you will be critically reviewing in
your project
• Social media is an important networking and
communication tool. Creating a voice for your
organisation with the support of these platforms is critical
to strengthening your overall brand image. Customers like
receiving a personalised response rather than a robotic
message when they leave comments on website. A firm
that values its clients takes the time to craft a
personalised statement that is naturally regarded
positively.

Research Methodology
• Research approaches - The present investigator has adopted deductive research approach.
This provides help in easily understanding concept of research topic
• Research design - In this research practice, investigator is thinking about deductive research
plan. Through this research plan, investigator will actually want to zero in on recognizing
inside and out and suitable information about the research subject This will help with tracking
down required set of information in legitimate and orderly way.
• Data collection methods - There are two kinds of data collection method which are primary
and secondary. Both of these are urgent and fundamental for successfully directing research
practices and assembling required set of information.

Questionnaire
Q.1. Do you know about Lola cupcakes?
a) Yes
b) No
Q.2. Have you ever ate cupcakes of Lola’s company?
a) Yes
b) No
Q.3. According to you, which of the following is best service provided by Lola cupcake?
a) Tasty cupcakes
b) Good ambience and aura for customers
d) Managing employee relationship
Q.4.How often do you visit Lola Cupcake?
a) Very often
b) Never
c) Once a month

Cont.
•Q.5. As per your opinion, what are the commonly used social media sites?
•a) Facebook
•b) Twitter
•b) Instagram
•Q.6. As per your opinion what is the best social media marketing strategy through which company can influence customers ?
•a) Social news
•b) Micro-influencer marketing
•c) Video and live streaming

Results
• By completing this research the type of results that are duly
expected is associated to analysis of the information's and data with
the help of pie chats and tables.
• This will help in assuring successful outcome of the laid down aim
and objectives
• With the help of assuring the results from these methods
investigator is aiming to conduct in-depth evaluation of objectives.

Conclusion
• What conclusion do you expect to achieve
• From the results, it is concluded that marketing of Lola cupcake should be
done through social media. This will help to increase customer base and sales
of the company.
• Scope of the project
• This is to oversee future of Lola cupcake and how this company can grow
within market and increase it’s sales.
• According to the above analysis, it has been concluded that in today’s business
world social media marketing proves to be an effective marketing method that
allows businesses to influence the attention of a large base of customers.

References
• Evans, D., Bratton, S. and McKee, J., 2021. Social media marketing.
AG Printing & Publishing.
• Cheung, M.L., Pires, G.D. and Rosenberger III, P.J., 2019. Developing
a conceptual model for examining social media marketing effects on
brand awareness and brand image. International Journal of
Economics and Business Research, 17(3), pp.243-261.
• Ebrahim, R.S., 2020. The role of trust in understanding the impact of
social media marketing on brand equity and brand loyalty. Journal of
Relationship Marketing, 19(4), pp.287-308.