Impact of Social Media Marketing on Consumer Base - Lola Cupcake

Lola cupcake
Title: To identify the impact of social media marketing on the consumer
base
Student Name

Introduction
• Background to the study
Lola cupcake is a shop in Midfey. Lola's Cupcakes was
founded in 2006 by two friends, Victoria Jossel and Romy Lewis,
who turned their passion for baking into a business. The two
opened concessions in Selfridges, Topshop, and a flagship store
in Mayfair as orders poured in. In this research discussion about
the impact on social media marketing on consumer base is being
conducted. It has been analysed the selected business
organization is facing the issue of loss of consumer base due to
ineffective form of marketing. This research will explore the
manner in which with the help of social media marketing
company will maximise its consumer base.

Cont....
• Aim
• Lola cupcake wants to enhance the customer base by increasing it’s social media marketing
• Objectives
• To increase sales by 10% in 6 months
• To enhance customer base by 5% in 3 months
• To determine potential social market strategies that Lola cupcake can use to increase its
consumer base.
• Rationale of the Study
• The reason for enhancing the marketing for Lola cupcake is the company wants to increase it’s
customer base. This ca be done through using social media platform for reaching customer