Social Media and Marketing for Nike Women Shoes

Social Media and Marketing

Contents
Business Overview..................................................................................................................................2
Competitive Analysis...............................................................................................................................2
Use of Social Media for Branding...........................................................................................................3
Brand and Market Plan............................................................................................................................4
Reflection and Recommendation.............................................................................................................6
Conclusion...............................................................................................................................................6
References:...............................................................................................................................................6

Business Overview
The strategic plan should be developed for increasing the awareness among customers about
the Nike Woman Shoes. The target audience for the proposed project are the women to
provide comfort in their daily routine. Increasing growth of the competitors has raises the
concerned of the organization to adopt new policies and procedures for branding and
promotion of Nike shoes for women. There are some pitfalls in the promotion policies
adopted by the organization. It is proposed that the company should make use of social media
platform for promotion and strategic plan.
The company analysis have encountered that the return on investment majorly comes from
the productive sale of men shoes therefore, the owner of the company have decided to
develop strategic plan for increasing the sale of women Nike showroom.
Competitive Analysis
The success of the proposed project can be achieved by adding some new features to the
product and promotional strategies more than their competitors. The major competitors of
Nike are Adidas, Reebok, and Woodland. The analysis and evaluation of the market
competitors in shown in the table below:
Analysis Adidas Woodland Reebok Area of concern
Strategic Plan of
the company
Facilitates the
customers with
the availability
of online
shopping
channel
New features to
be added in the
designing
process of the
shoes
Increased
investment on
providing good
raw material for
developing
quality product
To look on the
development of
online shopping
store and
provide the new
feature and
quality product
to the customers
Target Audience Men Men and women Men, Women,
and children
Women
Advertising and
promotional
strategies for
Using online
and offline
advertising
Offline medium Magazine, and
use of social
media for
The awareness
of the brand
among the target