Social Media Marketing Plan Outline

This article provides a comprehensive outline for creating a successful social media marketing campaign. It covers topics such as software tools, competitors, target audience, strategic design, implementation, and more. The article also includes a mission statement, research, and a schedule for a six-month marketing campaign. References are provided for further reading.

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The social media marketing plan outline
SOCIAL MEDIA COMPAIGN
Student name
Professor’s name
Affiliation
Date

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The social media marketing plan outline
Executive Summary
There are a few different ways or methodologies to accomplish and lead successful online battles
some of which are arranging, improvement and administration of the showcasing effort. The
precedent utilized, is of a private division attempting to discharge another line of attire for
marriage services and furthermore easygoing wear for the two men, ladies and youngsters. The
organization has branches in Shanghai, Dubai and London, henceforth online crusades would be
the best method to publicize their items over assorted societies and nations. Utilization of other
programming, for example, Google maps builds the odds of intrigued members to arrive
physically and pick what best fits or suits them. Aside from everything that a blogging website
ought to be made to append photographs of various plans or patterns to be discharged or as of
now on market in order to advise shoppers of the different items accessible.

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The social media marketing plan outline
Table of Contents
Executive Summary.....................................................................................................................................2
INTRODUCTION.......................................................................................................................................4
Mission statement........................................................................................................................................4
Research......................................................................................................................................................4
i. Software tools used..........................................................................................................................4
ii. Competitors.....................................................................................................................................5
iii. Target Audience..........................................................................................................................5
Strategic Design..........................................................................................................................................5
i. Messaging document.......................................................................................................................5
ii. Team Roles......................................................................................................................................6
iii. Success........................................................................................................................................6
iv. Key Performance Indicators........................................................................................................6
Implementation............................................................................................................................................7
a) The content assets............................................................................................................................7
b) Schedule..........................................................................................................................................7

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The social media marketing plan outline
INTRODUCTION
Online marketing campaign is an organized and well planned strategies to drive engagement,
traffic or even revenue by use of digital channels to reach out to a diverse group of people over
the internet through an online platform. The example used, is of a private sector trying to release
a new line of clothing for bridal ceremonies and also casual wear for both men, women and
children. The company has branches in Shanghai, Dubai and London, hence online campaigns
would be the most effective way to advertise their products over diverse cultures and countries,
(Barefoot & Szabo 2009 p.21).
Mission statement
Our mission is to ensure that every coin spent on buying that wedding dress, outfit for a
particular event or even a date is as cost effective as possible while providing quality products.
Inspired by the best designers with best experience possible our company aims to ensure each
coin spent is worth a thousand laughter’s full of blissful memories, (Hoffman & Fodor 2010
p.41).
Research
While conducting and formulating a Market Campaign Plan it is important to consider the
various marketing tools necessary to make the campaign as successful as possible while
minimizing costs. These tools range from far and wide some of them include: software tools,
competitors, audience and the public in general. These tools integrated with proper marketing
techniques make it possible to achieve a successful online marketing campaign, (Tuten 2008).
i. Software tools used
Most of the software tools used in online marketing include Google Trends and Face book
Insights among many others. The use of face book insights proves to be the best options to show
case the products. Having over 2.23 billion active users globally Face book if integrated with
other online marketing platforms such as Google Trends ensures the information gets out faster
and over a wide area to a larger group of people. Apart from all that a blogging site should be
created so as to attach photos of different designs or trends to be released or already on market

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The social media marketing plan outline
so as to notify consumers of the various products available, (Mangold & Faulds 2009 pp.357-
365).
ii. Competitors
For a marketing perspective competition plays a major role in ensuring quality and customer
friendly prices are presented into the market. The only way to emerge top of the competition is to
come up with a plan that is both realistic and time conscious. Staying ahead of competitors ,by
ensuring that the campaign is as outgoing as possible can be achieved by continually posting
different products through the social platform and attending to the various inquiries and
suggestions from the public as quick as possible, (Vance, Howe & Dellavalle 2009 pp.133-136).
iii. Target Audience
The main audiences for the products are women, men, couples who plan to wed . All of the
above named audience can be found online thus making it possible to get to them and show case
the available products be it bridal clothes, outfits and also casual wear. The products could also
be appealing to parents who would like to gift their kids or one another during their anniversary,
or as birthday gifts. This makes the product available to all audience both young and mature
people.
Strategic Design
Strategic design is simply the application of future principles that make an organization more
innovative and competitive. They are mainly dependent on the analysis of internal trends, and the
data obtained which help to assess and make decisions concerning the campaign. In summary a
strategic design is meant to solve problems that may arise during or after the campaigns. The
following are ways which make the strategic design as efficient as possible. Some of these are
messaging document, team roles, success and KPI’s metrics. These are discussed below:
i. Messaging document
This is a document that explains the most important aspects of the company and answers the
question ‘what does your campaign entail?’ The most important aspect of the campaign is to

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The social media marketing plan outline
achieve and spread out the company’s products to as many people as possible throughout the
world most especially in its outlets located in Shanghai, Dubai and London. The campaign
messaging document for the above enterprise is to ensure that the new product reaches out to
those continents and countries outlined above while ensuring cost and resources are not wasted
during the process, (Gillin 2009 pp.357-365).
ii. Team Roles
To be able to control the entire campaign, teams are necessary. First and foremost the most
crucial team is the technical team who handle all the online activities such as developing the
online blogging sites, handling the entire framework of the company’s website and ensuring that
everything runs smoothly when it concerns any technical online support. A photography team is
necessary to enable the providence of quality images and photographs of the products which help
greatly to capture the attention of the public when surfing the web. The Bloggers and blogging
teams in the specified countries could prove effective to overcome language barriers. Using an
example of Shanghai China, the use of Chinese language and Chinese bloggers could prove more
effective in presenting the campaign compared to use of English since the language spoken there
is quite different from those of other countries.
iii. Success
The success of the campaign is mainly dependent on the corporation’s arrangement or
organization and how they relate to each other during the entire campaign process. For example
when the technical team which includes programmers, software engineers and the bloggers
develop platforms and sites that do not have a hitch, the public is able to easily use and identify
their various products thus increasing the audience receivership. The relationship between all the
teams should be emphasized so as to ensure the entire campaign runs smoothly and remain
effective for long periods of time, (Thackeray et al 2008 pp.338-343).
iv. Key Performance Indicators
Key performance indicators could be by use of campaign metrics such as figures or numbers to
show how a company or enterprise is achieving its main objectives or set targets. An example of
a performance indicator is the performance matrix. This matrix is simply used to show how

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The social media marketing plan outline
many people or the target achieved by use of figures which are then analyzed and the target of
the campaign viewed to see whether they are achieved or not. The main reason performance
matrixes are used is due to the fact that they give a measurable value by use of exact figures and
numerical values, (Gillin 2008 p.11). Key matrixes are found by use of software which help the
organization or enterprise in our case to enter their data to one system by use of online means
thus making spread of the figures fast and easy, while measuring the progress of the campaign..
Implementation
During the implementation of the social campaign some very important factors should be put
into consideration to make the campaign as successful as possible. The content assets,
Schedule and audience engagement are part of the bigger circle that make online campaigns a
success.
a) The content assets
Content assets are pieces of contents that can be used as business tools either through
monetization or using it to attract new customers. It is simply a piece of content which can be
used as a business tool. There are various examples of content assets but the following are the
most effective and they include: videos, apps, mixed media posts, and finally magazines. The
content of the campaign is mainly clothes and clothing lines, (Borges 2009 pp.41-67). By use of
magazines and videos which show case the products, the campaign can be a huge success since
these assets are able to attract customers and potential buyers by capturing their attention making
them see and be able to compare what is being offered by the company to others in the market
and coming to a sound conclusion.
b) Schedule
Below is the marketing campaign schedule for six months which gives the entire process of the
campaign.
Weeks
for
Task

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The social media marketing plan outline
campaig
n
Upto 4 or
more
Events and plans on how to carry out the campaign. The assignment of roles to
the various teams and briefing of the campaign aims to the entire campaign
fraternity.
7 Development of elaborate techniques to reach out to a large group of people and
development of means of communication such as face booking, blogging and
advertisement.
6 Development of content assets such as magazines, videos, video mixes, and
blogging sites.
4 Designing emails to receive the public’s views, opinions and suggestions about
the campaign and developing even more efficient techniques how to reach out to
the public
3 Performance weeks to determine how far the campaign has gone and its progress
over the weeks. Looking for flaws and amending them to ensure everything runs
smoothly.
2 The gathered response is analyzed and the best aspects of the campaign
determined while keeping track of the number of people who have adhered and
paid attention to the campaign, to see if the goals were achieved.
Conclusion
To conclude, it is evident that through market campaigns, large groups of people with different
ethnicities are able to receive information about a particular business idea or venture. It is true from
the above given evidences that through use of social media platforms the campaigns’ can be a huge
success in achieving and particular marketing goal. It is also true that by use of teams and proper
allocation of roles during the campaign greatly help to attain the required goal. A schedule is also of

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The social media marketing plan outline
great importance to achieving the campaign goals as it helps to analyze every step critically before
doing analysis of the results.
References
Barefoot, D. and Szabo, J., 2009. Friends with benefits: A social media marketing handbook. No
Starch Press, , vol.12, no.1, p.21.
Borges, B., 2009. Marketing 2.0: Bridging the gap between seller and buyer through social
media marketing. Wheatmark, Inc. vol.57, no.1, pp.41-67.
Gillin, P., 2008. Secrets of Social Media Marketing: How to Use Online Conversations and
Customer Communities to Turbo-charge Your Business!. Linden Publishing, , vol.92, no.4, p.11.
Gillin, P., 2009. Secrets of social media marketing. Business Horizons, 52(4), pp.357-365.
Hoffman, D.L. and Fodor, M., 2010. Can you measure the ROI of your social media
marketing?. MIT Sloan Management Review, vol.52, no.1, p.41.
Mangold, W.G. and Faulds, D.J., 2009. Social media: The new hybrid element of the promotion
mix. Business horizons, vol.52, no.4, pp.357-365.

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The social media marketing plan outline
Thackeray, R., Neiger, B.L., Hanson, C.L. and McKenzie, J.F., 2008. Enhancing promotional
strategies within social marketing programs: use of Web 2.0 social media. Health promotion
practice, vol.9, no., pp.338-343.
Tuten, T.L., 2008. Advertising 2.0: social media marketing in a web 2.0 world: social media
marketing in a web 2.0 world. ABC-CLIO.
Vance, K., Howe, W. and Dellavalle, R.P., 2009. Social internet sites as a source of public
health information. Dermatologic clinics, 27(2), pp.133-136.
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