Social Media Marketing Plan: House of Sunny Report 2022

Social Media Marketing plan:
House of Sunny
1

Contents
Introduction................................................................................................................................3
Social media marketing..............................................................................................................4
Social media marketing through Facebook................................................................................6
Marketing through Instagram.....................................................................................................9
Marketing through Twitter.......................................................................................................12
Conclusion................................................................................................................................14
References................................................................................................................................15
2

Introduction
The main objective of this report will be to develop a marketing strategy for a business
organization under consideration. A business organization that has been selected on this
organization online website is selling clothes and other accessories named the House of
Sunny. Product and services of this organization are available on a www.houseofsunny.co.uk.
Social media marketing has become one of the most essential methods of marketing in the
current business environment as the majority of customers are using social media for
interaction with businesses and other people. Overall customer reach has increased
significantly with the use of social media marketing (Kotler et.al, 2018). In addition to that
overall cost of operation concerning search marketing strategy is also very low which helps
business organizations with a limited amount of financial resources.
3

Social media marketing
The popularity of social media marketing has increased over the period due to its reach to
customer and cost-efficiency. One of the primary advantages of using social media marketing
is that the overall cost of operation is very limited. It helps small scale business organizations
to operate significantly and use this type of methodology. Small scale business organizations
can promote their product and services and compete with large scale business operations with
the help of this marketing strategy (Foley, 2017). Some of the other advantages of using
social media marketing are as follows-
 The use of social media has increased significantly over the period and businesses are
using this platform for the promotion of their product and services. In addition to that
customers are also using this type of service to interact with new businesses and
information can be provided to customers concerning the launching of new products.
 The cost of operations concerning social media marketing is very low.
 Social media marketing has become a very effective tool of brand establishment as word
of mouth can be very useful for an organization to establish its brands on social media
(Tran, 2017).
 The level of customer satisfaction also increases as customers are aware of the new
services provided by a particular Organization regularly.
An overall evaluation of the business organization under consideration it can be said that it is
a medium-sized organization and amount of financial resources available with the
organization unlimited. In addition to that this organization is comparatively new in this
industry and financial resources and other resources can be used by the organization for a
more productive manner than marketing through the expensive mode of marketing such
celebrity endorsements (Mariani, Di Felice and Mura, 2016). This type of strategy will be
very efficient for the organization during the initial phase of execution and overall concerning
marketing can be increased over the period with increasing the profitability and revenue.
The main focus of this report will be to identify different strategies that can be useful for the
house of sunny to promote their new product and services to the customers. Three social
media platforms that will be used in the given scenario will be Instagram, Twitter, and
Facebook. Overall reach and statistics concerning the three marketing strategies under
4