Pros And Cons Of Social Media Marketing

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Pros And Cons Of Social Media Marketing 2
EXECUTIVE SUMMARY
The article is about Social media marketing and the advantages and disadvantages that are
associated with it. There is an introduction on social media marketing which is followed by the
body of the article which highlights and gives examples where applicable on the pros and cons of
social media marketing. After this, there is the conclusion which highlights the main points of
the body. The article concludes with references on where the information was sourced.

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Table of Contents
INTRODUCTION...........................................................................................................................................4
ADVANTAGES AND DISADVANTAGES OF SOCIAL MEDIA MARKETING........................................................5
1. Large population using social media which updates in real time.....................................................5
2. Feedback..........................................................................................................................................6
3. Time consuming...............................................................................................................................6
4. Internet connectivity.......................................................................................................................7
5. Unpredictability...............................................................................................................................7
Conclusion...................................................................................................................................................9
References.................................................................................................................................................10

Pros And Cons Of Social Media Marketing 4
INTRODUCTION
The article entails the merits and demerits that come about with social media marketing whereby
products will be advertised and promoted using social media. Social media has changed the way
in which business interact with its existing and potential customers and its use is really trending
globally meaning a it has a wide range of users indicating an opportunity to exploit the large
population for advertising purposes. The main social media users are young people mostly of
who are women thus commodities targeting the youth and women should take to this platform as
a marketing tool. However the use of social media for advertising has its share of advantages and
disadvantages as I will elaborate later. Social media are applications and websites such as
Facebook, MySpace, Instagram, Google+ and Twitter which provide a platform for
communication and sharing of content both personal and public to a larger community. Clark,
Black, and Judson (2017). The key point to note is the information is shared in real time. As for
me and based on the evidence provided, social media marketing is has more benefits and thus is
an ideal platform for marketing and promoting products especially if the targeted customers is
the youth. I will highlight using examples and their references to bring out the benefits and flaws
of using social media marketing. I will also highlight how companies can capitalize on the
benefits and navigate through the flaws and which will outweigh the other thus leading to an
informed conclusion on the matter.