University Digital Marketing Report: Social Media Content Analysis

This report provides a comprehensive overview of digital marketing, exploring its core concepts and applications. It begins by defining marketing and its mix, including the 4Ps (Product, Price, Place, Promotion), and then delves into the specifics of digital marketing, encompassing various online channels like SEO, content marketing, and social media marketing. The report emphasizes the importance of social media marketing, highlighting its role in connecting with target audiences, building brands, and driving website traffic. It provides examples of effective social media content, such as articles, blog posts, contests, and giveaways, and explains why these strategies work. Furthermore, the report introduces the 10 C's Digital Marketing Model, a framework for evaluating a firm's website and marketing communications. This includes aspects like consumer behavior, corporate culture, convenience, competition, communication, consistency, and customization. The report concludes by emphasizing the importance of adapting to the ever-changing digital landscape to stay relevant and effective in reaching consumers.

Practical Digital Marketing
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Table of Contents
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
PART 2............................................................................................................................................5
Present two examples of social media contents that really works and justify why.....................5
10 C's Digital marketing Model...................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9
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INTRODUCTION
Basically digital marketing is considered as the online marketing as it is also called as the
promotion of the brands in order to connect with the help of the potential consumers by utilising
the internet as well as several other forms of digital communication. It includes various social
media, emails and many more (Nevalainen, 2020). Present Report focuses on digital marketing,
its marketing mix. Importance of social media and many more.
PART 1
What is Marketing
Marketing is considered as the processes for communicating, creating, delivering as well
as exchanging the offerings that possess value for clients, consumers, society and partners at
very large scale. The concept of marketing is also focused on the preoccupied alongside the idea
regarding satisfying the requirements of the consumers, it also focuses on the major changes
within today's firm's orientation in order to gives the foundation so that accomplished the
competitive benefit. Within marketing the businesses will used to design the strategies in order to
satisfy the requirements of the consumers, enhances sales, maximizes profit as well as beat the
competition. As per the marketing concept believes that success focused on the efforts of
marketing as well as delivers the better proposition than its rivalries (Ahmed, 2019).
Describe what is marketing mix as well as where the communication mix fits.
4ps of marketing
Product – It is considered as the bundle of attributes that focuses on functions, benefits, features
and uses. Here the product can be an idea, service or physical entity or any type of the
combination of the three. It also focuses on the purpose of exchange in order to satisfying the
objectives regarding the organisational and individual.
Price- It is also known as the formal ratio of people that focuses on the quantity of goods, money
or services required to acquire a provided quantity regarding goods or services. It is also
considered as the amount that a consumer should pay in order to acquire a product.
Place- It is also known as the distribution as it is consider as the act of marketing as well as
carrying the goods to the customers. It can be utilised in order to explain the extent regarding
market coverage for the provided product.
Promotion- The promotion within the marketing involves the tactics that boosts the short term
buying, impact trials as well as quantity regarding purchase as well as very measurable within
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share, volume as well as profit. Such as premiums, sweepstakes, coupons ,special packaging that
ae associated towards marketing as well as licensing(Ahmed, 2019).
What is digital marketing
It is an all encompassing term that focuses on the digital channels such as SEO, content
marketing, Social marketing, mobile marketing ,email marketing and many more. In order to
create elaborate strategies to connect as well as reach with consumers and prospects.
An average users consumes content through via tablet, computer, television, smartphone,
Television and several other traditional media. This regular exposures to several types of media
that led to data overloaded that can complicated the journey of the consumer. Digital marketing
can be used to in order to allowed brands so that to stay appropriate through making themselves
visible by various touchpoints as well as channels.
Apart from traditional marketing channels such as newspapers, television, billboards and
many more. Marketers are the one that can utilize the digital channels in order to guide prospects
by their buying journey as well as keep within touch alongside their existing consumers.
It is also termed as a form of marketing for selling goods and prompting them on the internet. It
is the kind of the process regarding leveraging various online marketing channels such as email,
social media, search engines in order to reach the target audience.
What is social media marketing
It is considered as the utilize of social media platform in order to connect with local
people that can build their brands, enhance sales as well as drives the traffic of websites. It
includes publishing the content on social media profiles, listening as well as engaging followers
on the social media, evaluates the outcomes as well as running the advertisements on social
media. The various social media platform are Instagram, Facebook, Twitter, Pinterest, Snapchat,
You- Tube and many more.
There are also a range regarding the social media management tools such as Buffer
which is considered as a platform that aids to accomplish success with social media marketing.
Importance of digital and social media marketing
It is vital to use platforms that are used through consumers so that reach the target
audiences more effectively. As the social media channels aids one to attract the right consumers
with right data at right time as well as aids to showcase brand or product to potential consumers
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within the right times. By the help of the social media people are interacting with one another and
provides audiences more exposures and aids firms to understand their audiences.
The advertising on the social media is one of the least expensive ways regarding marketing one's
business digitally. With various advertising tools that are available on the social media forums.
Once the social media is effectively strategized can aids in enhance the traffic on their profiles
that can leads them at their websites. There are several bloggers who are not spent a single dollar
on the advertisement ( digitally) but only by their good content as well as good communication
with their audience as from here they created a consumer base.
One of the best thing on social media marketing is that it does not use the tools or adverts in
order to market their brand. For that one can grow page on the social media networks through
being regular as well as posting relatable and interesting content for audience. It can be done by
the help of SEO content (Bhuiya, 2019).
Also, business owners are the one who requires to be vigilant on social media networks as well as
requires to creates an image regarding their brand. On social media all the business profiles are
accessible to the public as it can be their chance to becomes an entrepreneur in order to know
about their competitors better as well as understand strategies so that they are implementing to
attract the people.
Also, social media marketing has various things easy for the marketers as well as getting the data
on buyers activities. In addition to this Business can access the several tools present on social
media forums so that to see how many various visitors were really interested within the content
that can be shared. Stats like this aids one to build a customized audience where one can target
the individuals who seemed to be interested within their product but also leaves their cart rights
within last minutes (Abu-Dalbouh, 2020).
PART 2
Present two examples of social media contents that really works and justify why
The two examples which can be taken for social media content and which really works in
orgnaisation are articles and blog post. The other one is contests and giveaways. So many firms
are been engaged in designing their firms articles and blog posts in which related information to
their goods and services are being shared. In that consumers can be able to know about the latest
trends which is being followed by firm. This can assist them in attracting consumers and also
because of the blog post and articles firms are been able to achieve their goals as well as
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objectives. In blogs posts sharing company news, open job postings, and industry developments
can be repurposed to share on social media. This assist firm in attracting large number of talented
and skilled workers. It also supports firm in growing and because of this organisation are being
able to achieve set target and mission. It is also being evaluated that in the article and blog post
information related to employee performance can also be shared. This assists other people in
knowing about the capabilities of firm. This supports firm in achieving the set target and mission.
It is also being evaluated that with the help of article and blog post firm can also be involved in
sharing information related to the profit and revenue which has been made by company. This
assists in growing and achieving objectives of firm.
The other content which can be created on social media includes contest and give away
alerts. In this firm can be involved in organizing contest where more and more consumers can be
engaged. This will also help company in attracting consumers towards them. It can also assist
them in achieving objectives. Giveaways will help in increasing the motivation level of
consumers to explore the goods and services by firms only. By this company can also gain
followers on Instagram. By this more and more people will view stories of firm. It can assist
them in increasing profit and revenue. It has also been analyses that by this consumers can also
be engaged with the help of comments on Instagram. They will view their goods and services and
views on their page will be increased through it. This is really necessary for growth of company.
They will be able to engaged more consumers and also because of this their profit and revenue
will be increased. It has also been evaluated that in giveaways better gifts can be given to
consumers so that brand loyalty can be increased. This will assist in increasing value of firm and
also because of this their brand reputation and value can be increased. Organisation will be able
to achieve set target and mission with the help of this. They will be able to grow and achieve set
target (Muniesa. and Giménez 2020). The consumer experience can also be increased because of
it. It will assist them in growing.
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10 C's Digital marketing Model
It is known as the online marketing framework that can be utilized internal as well as
utilized in order to review an firm's websites as well as related marketing communications as well
as how they are managed more effectively.
Consumer- The consumer must be located within the center of the model as such websites gives
the opportunities so targeted marketing. Once the client is unable to find online as the behavior of
the consumer is dramatically changed as well as consumers expect transparent and speedy
communication within all the stages of the sales process.
Corporate culture- It means the greater authenticity and transparency as corporate culture has
becomes one of the significant to the savvy online purchasers.
Convenience- It is considered as the capacity to shop from anywhere at anytime that can shifted
the powers from retailers to the costumers. The internet as well as other digital media have
allows greater flexibility, freedom as well a convenience (Kapoor. and Verma, Digital
Marketing). The capacity to shop as well as convenience of the consumer's signal in order to shift
within power away from retailers to the consumers.
Competition - By the help of the technology there are various rivalries as well as new entrants
to be disruptive within the environment as it not possible to forecast the next step as well as
changes which are taking place overnight (Fomina, 2020).
Communications- One of the greatest single change from the digital technology as well as
media is considered as an advent regarding new forms of inbound marketing such as social media
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and SEO. It also considers about the interactions as well as outcomes between the receiver and
sender relied on the one to various model relied with mass media.
Consistency- It is required all over the communications as well as channels in order to assures
that brand experience can be more be satisfying. Mainly if the firm is operating both in physical
and virtual words.
Customization- The internet gives the customized benefits to both the sellers as well as buyers.
The term utilized to refer to more tailored , personalized communications which is considered as
a database system that redefines market with greater accuracy.
Creative content- It refers to source of info of company that may be from website, social media
platform, etc. thus, content must be creative in it so that customer are attracted.
Control- in this overall marketing strategy is controlled to find out what is going well and not.
Then, accordingly changes are made into it (Karpelson, 2020).
Coordination – This means to coordinate and deliver product in quick time. Also, answering of
reviews in it as well.
CONCLUSION
From the above it had been summarized that Marketing possess value for clients focuses
other competitive benefit. It also focuses on social media as how it is important for clients and
firms both social media is one of the least expensive ways regarding marketing one's business
digitally social media marketing is that it does not use the tools or adverts .
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REFERENCES
Books and journals
Abu-Dalbouh, M.A., 2020. Improving Digital Marketing Strategy in Jordanian Air Aviation
Sector for Becoming a Regional Training Center. International Business Research, 13(6),
pp.139-139.
Ahmed, S., 2019. Digital marketing services of Bitspearhead Limited.
Bhuiya, M.D., 2019. An Evaluation of Business Development & Digital Marketing Activities of
Mistri Mama.
Fomina, N., 2020. Digital Marketing Plan. Case Company.
Kapoor, A. and Verma, R., Digital Marketing: A Novel Approach of Marketing.
Karpelson, M., 2020. Digital Marketing Methods for Promotion of HAMK UAS on the Russian
Internet.
Muniesa, R.L. and Giménez, C.G., 2020. The Importance of the Loyalty of Fashion Brands
through Digital Marketing. Journal of Spatial and Organizational Dynamics, 8(3), pp.230-
243.
Nevalainen, I., 2020. Digital marketing development in a B2B context.
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