Importance of Social Media Marketing in an Organisation - Research Methodologies

Research Methodologies
( Importance of social media
marketing in an organisation)

Table of Contents
Abstract.............................................................................................................................3
Research Proposal Form....................................................................................................4
.....................................................................................................................................7
Conclusion...................................................................................................................10
Appendix.........................................................................................................................12
Research Ethics Approval Form...................................................................................12

Abstract
The below report highlights about the importance of social media on customer purchasing behaviour. Social
media helps the organisation now a days in attracting and retaining customers for long run. This report
highlights about the background of the information, literature review, time scale and research methodology
which results in analysing and collecting data.

Research Proposal Form
Section One: Research title, aim, objectives, questions
Title or working title of research project
(in the form of a research aim, objectives and/or questions)
Title : Importance of social media marketing in an organisation.
Background of the information
Social media sites are now a days most important in the organisational because this helps the organisation.
As these social media sites are impacting a huge on customers purchasing behaviour in various ways.
There are various online networking sites which could impact customer purchasing behaviour. These are
Twitter, Instagram, Facebook, you tube etc. As these helps the organisation in posting various features and
attract customer towards there latest post and updates features coming in the brand. In today world. Social
media is becoming more important and strong for making a useful tool by making customer buying
decisions. Social media marketing is the most important tool on every type of advertising. This helps the
organisation in increasing number of sellers. The main objectives of this study is how this social media
affecting the final customer behaviour among the person who is mostly using social media sites (Al
Khasawneh, Abuhashesh, and Alshurideh, 2021). There are various importance of social media sites such
as it helps the organisation in engaging customers towards their brand, then it helps the organisation in
interacting with the customers through chatting process and solve their issues as well. By replacing the
other digital media channels, company is mostly using social media channel in order to enhance customers
towards their brand and increase their selling as well. This report is based on the organisation called The
very group. This is the multi brand online retailer and finance service provider in UK. It was founded in
the year 2005. the products in which company deals is clothing, electronics, home-ware, jewellery and
furniture. As company is a online retailer so they have to make effective strategies of social media in order
to develop their brand awareness. As they are make use of several social media channels in order to
develop their customers awareness about particular products and services. They are making use of
Facebook, twitter and other media channels in order to promote their products and services. This report
consist of research rationale and aims and objectives. Then it consist of literature review and research
methodology in order to see various methods used for collecting of data and information.
Research aim: “To identify the importance of social media marketing over customer purchasing
behaviour. A study on The Very Group.”
Research project objectives