The Role of Social Media in Marketing for Retail Industry of UK

Research proposal
(The role of social media in marketing for retail
industry of UK)

Table of Contents
SECTION 1 – INTRODUCTION...................................................................................................3
1.1 Research Background and Objective....................................................................................3
SECTION 2 - LITERATURE REVIEW.........................................................................................4
2.1 What are the different channels of social media and their role in customer interaction?.....4
2.2 What is the role of social media marketing for Sainsbury's in attracting and retaining
customers.....................................................................................................................................4
2.3 What are the challenges faced by Sainsbury's in absence of social media marketing?........5
SECTION 3 – METHODOLOGY...................................................................................................6
3.1 Sampling...............................................................................................................................6
3.2 Data collection......................................................................................................................6
SECTION 4 – FINDINGS...............................................................................................................7
SECTION 5 – CONCLUSION........................................................................................................8
SECTION 6 - NEXT STEPS...........................................................................................................9
REFERENCES..............................................................................................................................10

SECTION 1 – INTRODUCTION
1.1 Research Background and Objective
Social media marketing is considered as the major marketing strategy that can be used by
the organisation in order to manage their marketing measures and to use internet for
communicating with their customers (De Oliveira and et. al., 2020). In the current digital time
with the help of social media customers can be interacted and at the same time better edge to the
business can be given (Di Domenico and et. al., 2021. Social media is helpful in
communicating with customers in the real time so that their needs and demands can easily be
identified. In the era of digital aspects the organisations are following different measures of
digital methods so that appropriate assistance can be given to the business and at the same time
to communicate with their customers.
Research aim
To examine the role of social media in marketing for retail industry of UK. A study on
Sainsbury's
Research objectives

 To determine the different channels of social media and their role in customer interaction
 To evaluate the role of social media marketing for Sainsbury's in attracting and retaining
customers
 To identify the challenges faced by Sainsbury's in absence of social media marketing
Research questions
 What are the different channels of social media and their role in customer interaction?
 What is the role of social media marketing for Sainsbury's in attracting and retaining
customers
 What are the challenges faced by Sainsbury's in absence of social media marketing?