Critically evaluate the use of Social Media in Hotel Singapore
Evaluate the use of social media in a hospitality business and create a new detailed social media strategy for a chosen hotel. The assignment requires a literature review, case study, and the inclusion of academic references and collected data in the appendix.
54 Pages7241 Words305 Views
Added on 2023-06-13
About This Document
This research evaluates the effectiveness of social media marketing strategies for Hotel Singapore. It explores the role of social media in engaging the audience and building brands for the hotel. The study examines online marketing strategies such as SEO, email marketing, social media marketing, and PPC. The findings suggest that Destination Marketing Organizations need to participate widely in online marketing to achieve associated benefits.
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