Creating Social Media Marketing Strategy Project Management - Desklib

Creating social media marketing
strategy project management
MNC

Table of Contents
Project definition
Project management methodology used
Roles and responsibilities of a project manager
Management of teams
Process to follow
Impact on organization
Future trends
References

Project definition
 Social media marketing can be defined as the use of platforms and websites of
social media in order to promote and advertise the products and services
offered by the organization.
 This is a project of creating the social media marketing strategy of the
organization innocent drinks. It is one of the international smoothie and juice
company which was established in 1998 and headquartered in the United
Kingdom.
 Content marketing is to be adopted for the social media marketing strategy in
which the day chosen is 7th April because the world health Day is celebrated
on this date. Juices are the sign of a healthy body and therefore on this day
contests will be played on social media applications and the winner will get the
free juice offerings and rewards by the organization.