Creating Social Media Marketing Strategy Project Management - Desklib

This presentation discusses the project definition, project management methodology, roles and responsibilities of a project manager, management of teams, process to follow, impact on organization, future trends, and references of creating a social media marketing strategy project management. The chosen project management methodology for creating a social media marketing strategy is Buffer. The process to follow includes aligning business objectives with smart goals, learning about the target audience, learning about the competition, performing social media auditing, setting up accounts and improving profiles, preparing attractive content, creating a social media content calendar, and evaluating and adjusting the strategy. Positive and negative impacts of social media marketing on the organization are also discussed.

Creating social media marketing
strategy project management
MNC

Table of Contents
Project definition
Project management methodology used
Roles and responsibilities of a project manager
Management of teams
Process to follow
Impact on organization
Future trends
References

Project definition
 Social media marketing can be defined as the use of platforms and websites of
social media in order to promote and advertise the products and services
offered by the organization.
 This is a project of creating the social media marketing strategy of the
organization innocent drinks. It is one of the international smoothie and juice
company which was established in 1998 and headquartered in the United
Kingdom.
 Content marketing is to be adopted for the social media marketing strategy in
which the day chosen is 7th April because the world health Day is celebrated
on this date. Juices are the sign of a healthy body and therefore on this day
contests will be played on social media applications and the winner will get the
free juice offerings and rewards by the organization.

Project management methodology
used
 There are various project management methodologies which are used for
creating the strategy for social media marketing.
 Social pilot is one of the project management tools which are cost effective and
it is specifically designed for the marketing teams and agencies for better social
media management.
 Buffer is a tool which is designed to manage the social media content for
authentic engagement with customers.
 The chosen project management methodology for creating a social media
marketing strategy is the buffer because it is fulfilling the major objectives of
the current project such as social profile sharing, team management, analytics
and insights, automated publishing, collaboration, content management and
posts scheduling (Kingsnorth (2019)).

Roles and responsibilities of a
project manager
Project managers have major roles and responsibilities to manage the
social media marketing strategy project management with an organisation.
Project managers are responsible for the planning of the activities and
resources.
They organise and motivate the entire project team.
They control and manage the time according to the tasks.
Cost estimating and development in the budget are the responsibility of
project managers.

Management of teams
In the current project of social media marketing strategy, it is
also important to formulate the tactics for managing the whole
team.
This can be done by ensuring the balance within the team.
By ensuring visibility and transparency.
By ensuring the effective communication flow within the team.
By fostering a culture of collaboration.

Process to follow
There is a process which is required to follow in order to implement the social media marketing
strategy.
First step is to align the business objectives with the smart goals that are specific, measurable,
attainable, relevant and time-bound.
Second step is to learn everything about the target audience.
Third step is to learn about the competition in the marketplace.
Fourth step is to perform social media auditing.
Fifth step is to set up the accounts and improve the profiles.
Sixth step is to prepare attractive content in order to post in social media accounts.
Seventh step are to create the social media content calendar.
Eighth step is to evaluate and adjust the strategy (Nisar, Prabhakar & Strakova (2019)).

Impact on organization
 There are positive as well as negative impacts on the organisation of developing social media
strategy.
 Positive impact includes that the organisation can reach large audiences and a wide range of
customers.
 Organisation can put the direct connection with the customers with the immediate feedback and
proper influencing along with a convincing function with the customers.
 Organic content can be created in order to attract and to gain attention of the customers.
 Paid advertising services are also available which is more effective and efficient in creating brand
awareness and also the products and services offered to the customers.
 Social media marketing helps the organisation in building the brand along with the gaining of
competitive advantage with unique selling proposition of marketing techniques and using of
advanced technologies.
 Talking about negative impact then there is a great disadvantage of receiving the negative feedback
on the web sites and on the social media because these feedbacks are accessible to other customers as
well which can create a bad impression to them as well.

Future trends
It is important to plan about the future trends of social media marketing
strategy in order to update and adopt the advanced technology for further
marketing and advertising strategies within the organisation.
Influencer marketing is one of the future trends where influencing
capabilities are highly required in the employees who are responsible for
the social media marketing.
Chat bots and artificial intelligence is another future trend which is
important to adopt for better communication flow and interaction with the
large number of customers.

References
 Audrezet, A., de Kerviler, G., & Moulard, J. G. (2020). Authenticity under threat: When social media influencers need to go
beyond self-presentation. Journal of business research, 117, 557-569.
 Dahl, S. (2021). Social media marketing: Theories and applications. Sage.
 Evans, D., Bratton, S., & McKee, J. (2021). Social media marketing. AG Printing & Publishing.
 Kerzner, H. (2019). Using the project management maturity model: strategic planning for project management. John Wiley &
Sons.
 Kingsnorth, S. (2019). Digital marketing strategy: an integrated approach to online marketing. Kogan Page Publishers.
 Lupo, C. V. (2018). Social media marketing strategies in landscape industry small businesses (Doctoral dissertation, Walden
University).
 Muninger, M. I., Hammedi, W., & Mahr, D. (2019). The value of social media for innovation: A capability perspective. Journal of
Business Research, 95, 116-127.
 Nisar, T. M., Prabhakar, G., & Strakova, L. (2019). Social media information benefits, knowledge management and smart
organizations. Journal of Business Research, 94, 264-272.
 Tuten, T. L. (2020). Social media marketing. Sage.