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Social Media Marketing Strategy - Doc

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Added on  2021-05-30

Social Media Marketing Strategy - Doc

   Added on 2021-05-30

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Running head: SOCIAL MEDIA MARKETINGSocial Media MarketingStudent’s name: Name of the university: Author’s note:
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SOCIAL MEDIA MARKETING1Table of ContentsIntroduction......................................................................................................................................2Social Media Marketing..................................................................................................................2Situational analysis..........................................................................................................................4Goal setting......................................................................................................................................5Strategy determination.....................................................................................................................6Target Market..................................................................................................................................7Social Media platform.....................................................................................................................8Marketing strategy.........................................................................................................................10Content development.....................................................................................................................12Integrated Marketing Communication Strategy............................................................................14Reference List................................................................................................................................16
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SOCIAL MEDIA MARKETING2Introduction Organisations create social media marketing objectives to reach large numbers ofcustomers and social media marketing is cost-effective. As stated by Tuten and Solomon (2017),social media marketing should not be taken as flipping a switching; however, social mediaplanning should be looked at like the cooking the favourite dish. In this Country Road is clothing retailer and it is located in Australia, New Zealand. WoolworthHolding is the parent organisation of Country Road and headquarters it at Melbourne. CountryRoad sells the products like clothing footwear, homewares, accessories and furniture. Revenue ofthe organisation touched at $238 million and numbers of employees at Country Road at presentare 10,000 (Countryroad.com 2018). Country Road does the customer loyalty programme and itenables the customers to have special offers. The competitive advantage of Country Road is theproduct line and they do not compete with a large number of upscale designers.Social Media MarketingMetricSentimentReachCompanyPostsFeedbackAverage ResponseTimeFacebook PagePositive 56%, Neutral 30% and negative 14%387,326 likesThey don't post on a daily basis10 comments and more than 500 likes on average No certain limit
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SOCIAL MEDIA MARKETING3Twitter Page Positive 60%,neutral 30% and negative 10%22.6 K followersThey don’t post daily Just 4 Comments and2 likesNo certain limit Instagram Positive 70%, neutral 23% and negative 7%525 k followersThree times a day300 likes Response time just 3 hours Table 1: Current Condition of Social Media Marketing(Source: Self-developed)Country Road uses the social media marketing and it has its official pages on Facebook,Twitter, YouTube, Instagram and Pinterest. On Facebook, it has more than 387,326 likes and onTwitter, it has more than 22k followers.Situational analysis SWOT analysis StrengthsCountry Road is the iconic brand inAustralia and it has both retail storesWeaknessesIncompetency to acclimatise to alteringthe needs and preferences of the
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