Social Media Marketing for Tesla in Australia

Running head: SOCIAL MEDIA MARKETING
Social media marketing
Name of the student
Name of the university
Author note

1SOCIAL MEDIA MARKETING
Executive summary
The aim of this report is to discuss about the current social media strategy of Tesla and how it
can be modified and improved in catering to the Australian customers. In this report, the positive
and negative business factors in business operation of Tesla are being identified. In addition, the
target market and positioning statement of Tesla are being identified that can be well aligned
with the social media strategy. This report discussed about the current social media strategy for
Tesla and why they are not effective in the Australian market. Accordingly, a few recommended
steps for social media marketing are being discussed in this report. The latter half of the report
highlights the action plan which needs to be used by the organization and also highlights the time
frame along with costs associated with each component of the social media action plan. The
budget and Gantt chart have also been provided.

2SOCIAL MEDIA MARKETING
Table of Contents
Introduction......................................................................................................................................3
Situation analysis.............................................................................................................................4
Identification of the target customers..........................................................................................4
Identification of the strengths......................................................................................................4
Identification of weaknesses........................................................................................................5
Identification of the opportunities...............................................................................................6
Identification of the positioning strategy.........................................................................................6
Social media objectives for Tesla....................................................................................................6
Current social media strategy of Tesla............................................................................................7
Recommended social media strategy...............................................................................................8
Social media plan in Australia...................................................................................................10
Action Plan....................................................................................................................................10
Gantt chart.....................................................................................................................................13
Budget............................................................................................................................................13
Conclusion.....................................................................................................................................14
Reference.......................................................................................................................................16

3SOCIAL MEDIA MARKETING
Introduction
In the current time, social media plays an important role in marketing strategy of the
contemporary business organizations. This is due to the reason that different social media
platforms such as facebook and Twitter are having huge number of active subscribers and this
population can be targeted with the help of effective and efficient social media strategy (Ashley
& Tuten, 2015). However it is also to be noted that trend of social media marketing is changing
with time and more innovative forms are being initiated by the business organizations. Thus, for
the contemporary business organizations, it is important to design the social media strategy
effectively by considering different factors.
Tesla is a leading name in the current automobile market with having the distinction of
initiation the electric vehicle revolution in the global car industry. They first initiated the fact that
electric vehicles can also be practical as well performance oriented also similar to the gasoline
vehicles (Tesla.com, 2018). However, with the growing popularity of the electric vehicles, more
manufacturers are coming up with their own range of electric vehicles. This is posing threat to
the business and profitability of Tesla. In addition, Tesla also changed the existing model or
trend of doing business in car industry by becoming more online oriented company over their
conventional competitors. Thus, social media is an integral part of the marketing strategy of
Tesla.
This report will discuss about the current social media strategy followed by Tesla along
with discussing the recommended changes in their policy. In addition, this report will also
discuss about the positive and negative business factors of Tesla along with determination of the
target customers.