Social Media Marketing Tourism Australia Process 2022
Added on 2022-09-26
8 Pages2159 Words22 Views
0 | P a g e
Social Media Marketing
Tourism Australia
Social Media Marketing
Tourism Australia
1 | P a g e
Table of Contents
Introduction ................................................................................................................................................... 2
Overview and background of the business ................................................................................................... 2
Setting goal and objectives ........................................................................................................................... 2
Determining the SM strategy ........................................................................................................................ 3
Identifying Target Audiences........................................................................................................................ 4
Rules of Engagement for SMM .................................................................................................................... 4
Customer’s Review ....................................................................................................................................... 5
Content development, Implementation and monitoring strategies ............................................................... 5
Conclusion .................................................................................................................................................... 6
References ..................................................................................................................................................... 7
Table of Contents
Introduction ................................................................................................................................................... 2
Overview and background of the business ................................................................................................... 2
Setting goal and objectives ........................................................................................................................... 2
Determining the SM strategy ........................................................................................................................ 3
Identifying Target Audiences........................................................................................................................ 4
Rules of Engagement for SMM .................................................................................................................... 4
Customer’s Review ....................................................................................................................................... 5
Content development, Implementation and monitoring strategies ............................................................... 5
Conclusion .................................................................................................................................................... 6
References ..................................................................................................................................................... 7
2 | P a g e
Introduction
The aim of the paper is to discuss regarding the social media marketing campaign that has been
developed by the organisation Tourism Australia especially during their summer-time as well as
Christmas Eve when the tourism is quite high for the country. The paper discusses the various
strategies as well as the social media platform that could be effectively utilised for their
campaign process to grab the attention of the local along with the foreign tourist.
Overview and background of the business
Tourism Australia is the government agency of Australia that is responsible for the promotion of
Australia to the entire world as the destination for the business along with leisure travel. This
agency was formed in the year 2004, and its primary activity is to enhance the economy of the
country (Australia.com., 2020). The service provided by the sector is the most suitable tour of
Australia to the local as well as the foreign people. The organisation is having annual revenue of
around 19.4 million dollars with almost 220 employees.
The primary competitors of the brand are the Brand USA, then the Malaysia Tourism Promotion
Board and Canada Tourism (Australia.com., 2020). The competitors effectively use social media
as their platform to capture the attention of the people worldwide, and this has provided them
with vast success by generating revenue of almost 10 million dollars for each competitor.
Social media can be effectively used by the firm for enhancing their competitive advantages
within the market (Australia.com., 2020). The action that could be required is by improving the
understanding of unmet needs then by reducing the switching risk as well as its is one of the best
channels to hear from the most part of the world.
Setting goal and objectives
The primary objectives are as follows;
• To enhance the economic value of the country
• To grab the attention of people throughout the world
The secondary objectives are as follows;
Introduction
The aim of the paper is to discuss regarding the social media marketing campaign that has been
developed by the organisation Tourism Australia especially during their summer-time as well as
Christmas Eve when the tourism is quite high for the country. The paper discusses the various
strategies as well as the social media platform that could be effectively utilised for their
campaign process to grab the attention of the local along with the foreign tourist.
Overview and background of the business
Tourism Australia is the government agency of Australia that is responsible for the promotion of
Australia to the entire world as the destination for the business along with leisure travel. This
agency was formed in the year 2004, and its primary activity is to enhance the economy of the
country (Australia.com., 2020). The service provided by the sector is the most suitable tour of
Australia to the local as well as the foreign people. The organisation is having annual revenue of
around 19.4 million dollars with almost 220 employees.
The primary competitors of the brand are the Brand USA, then the Malaysia Tourism Promotion
Board and Canada Tourism (Australia.com., 2020). The competitors effectively use social media
as their platform to capture the attention of the people worldwide, and this has provided them
with vast success by generating revenue of almost 10 million dollars for each competitor.
Social media can be effectively used by the firm for enhancing their competitive advantages
within the market (Australia.com., 2020). The action that could be required is by improving the
understanding of unmet needs then by reducing the switching risk as well as its is one of the best
channels to hear from the most part of the world.
Setting goal and objectives
The primary objectives are as follows;
• To enhance the economic value of the country
• To grab the attention of people throughout the world
The secondary objectives are as follows;
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