Developments of Social Media and Mobile Technologies in Hospitality and Tourism Sector

E-Tourism

CONTENTS
INTRODUCTION.........................................................................................................1
LITERATURE REVIEW...............................................................................................2
Social media in tourism and hospitality sector.........................................................2
Internet and small hospitality companies.................................................................3
New technologies and tourism and hospitality industry...........................................3
CASE STUDY EVALUATION (FINDINGS).................................................................5
Case study...............................................................................................................5
Methodology in case study...................................................................................... 5
Evaluation (Findings)...............................................................................................6
DISCUSSION............................................................................................................10
NEW SOCIAL MEDIA STRATEGY...........................................................................11
CONCLUSION.......................................................................................................... 12
REFERENCES..........................................................................................................14

TABLE OF FIGURES
Figure 1: Riding House Café's website.......................................................................6
Figure 2: Facebook page of Riding House Café.........................................................7
Figure 3: Riding House café's profile on Twitter..........................................................8
Figure 4: Riding House Café's profile on Instagram....................................................9

INTRODUCTION
Service industry has played a significant role in the evolution of the many
industrialized nation from the past several years. There has been transformation in
the environment of services due to innovative technologies as well as business
model in nations. In the contemporary business environment, service industry is
majorly relied on social media along with internet sources for approaching valuable
clients. Realizing this fact and familiarizing with these modifications in the
communication and marketing process is quite practical for the hospitality sector
(Buhalis, 2017). When considering different companies related to the hospitality
sector, it can be attributed that they are completely transformed because of the
innovative technologies and business models such as self-check-in, keyless locks,
key cards, electronic payments, mobile bookings and check-in-kiosks and so forth.
Consequently, it is quite evident that social media along with mobile technologies
have evolved as an extension of business corporations and when it is applied it can
be an outstanding tactic of engaging with the clients and enhancing market
intelligence.
Because of the development of e-tourism there has been evolution in the
digitalization of the hospitality and tourism sector. Electronic tourism has supported
in carrying out effective communication with the prospective clients. Thus, it can be
said that social media and mobile technologies has played an important part in the
life of small as well as medium hospitality businesses (Bowen, Lockwood and
Phillips, 2018). The advent of internet has totally transformed the principle plus the
infrastructure of the hospitality and tourism sector. Pertaining to this, the main aim of
the current case study report is to evaluate the major role being played by social
media and mobile technologies in hospitality and tourism sector. For this purpose, a
small and medium enterprise related to the hospitality business is being selected that
is “Riding House Café restaurant” which is one of the famous café and restaurant of
London, UK. The firm has presence on social media platforms such as Facebook
and networking sites for reaching out their probable clients. Further, the report will
throw light on literatures related to social media strategy being utilized by the
company currently and will evaluate the same and present findings significantly. The
final section of the report will suggests a new social media strategy for enhancing the
service processes as well as incomes of the selected company.
1