Social Media Monitoring | Response to Questions

Running head: SOCIAL MEDIA MONITORING
SOCIAL MEDIA MONITORING
Name of the Student:
Name of the University:
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SOCIAL MEDIA MONITORING1
Response to question no. 1:
The latest way of social media monitoring is to measure through volume. It will
define the size of the interactions or conversation regarding one brand, along with the
campaign. It is the greatest initial indicator for acquiring the levels of interest. Individuals or
a group of individuals are always discussing several things for the products and services they
tend to love and hate, and they do not usually address the items, which they do not seem to
care about at all (Semenov & Veijalainen, 2013). Volume is introduced as the simple
counting metric where tweets and wall posts are also included in that process.
Reach is implied through the measurement of the spread of social media conversation.
It is the process that benefits the individuals to understand the subject of the content whether
the content is disseminating and the massive size of the audience. In short it helps in
measuring the potential size of the audience (Semenov & Veijalainen, 2013).
The last process is engagement, through which it examines the participation of the
audience in a conversation regarding that individual brand and the engagement of a relevant
topic and the desired content.
Response to question no. 2:
Yes, there are several networks, through which all the brands and companies promote
their goods and services. There are some significant websites, which the companies support
their products such as Facebook, Twitter, and YouTube (Graffigna & Riva, 2015). Thus,
most of the brands are occupied with Facebook as most of the customers are engaged with
these social networking sites.
It is easy to connect with the audience and the ability to expand the growth of the
brand and company. It is required to choose the right platform and quite easy to gather more