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HI6008 Business Research Method

   

Added on  2020-02-18

13 Pages2784 Words106 Views
Running head: BUSINESS RESEARCH METHODBusiness Research MethodName of the Student Name of the University Author Note

1BUSINESS RESEARCH METHODExecutive SummaryThis is a study, which depicts the affect of the social media on the buying behavior of theconsumer. In the past few decades, the buying behaviors of the consumers have changedimmensely and shopping at physical stores has decreased significantly. There has beendevelopment in the modern communication system and consumers are preferring to buy productsfor the online stores by using social media as the source of information. This huge change in thebuying behavior of the consumers can be classified as online purchase behavior and onlineshopping. This study will help the organization to identify the recent changes in the behavioralpatterns of the consumers and the market trends. This study can be used by the organizations thatare going to develop an online marketing strategy for improving the share in the market. Theorganizations will be able to gain knowledge about the perspective of the consumers, which willhelp them to incorporate new aspects to the business model. Thus, this study will effectivelyanalyze the various impacts of the social media marketing on the buying behavior of theconsumers.

2BUSINESS RESEARCH METHODTable of Content 1. Introduction..................................................................................................................................32. Project Context............................................................................................................................33. Project Proposal...........................................................................................................................44. Research Question.......................................................................................................................65. Literature Review........................................................................................................................66. Research Methodology................................................................................................................77. Conclusion.................................................................................................................................10Reference.......................................................................................................................................11

3BUSINESS RESEARCH METHODTopic- The impact of social media marketing on the consumer buying behavior1. IntroductionThis is a study, which depicts the affect of the social media on the buying behavior of theconsumer. In the past few decades, the buying behaviors of the consumers have changedimmensely and shopping at physical stores has decreased significantly. There has beendevelopment in the modern communication system and consumers are preferring to buy productsfor the online stores by using social media as the source of information. This huge change in thebuying behavior of the consumers can be classified as online purchase behavior and onlineshopping.2. Project Context This is a research, which will determine the buying behavior of the consumers due to theemergence of the online shopping platforms. The traditional media was initially the most popularmedia as certain point of time but more and more companies are including the social media forusing it as a tool of promotion and communicating with the potential consumers to identify thechanges in the market trends and the needs of the consumers (Kumar et al., 2016). The buyingbehavior of the consumers has changed drastically, this study will be analyzing the reasons, andthe factors involved in it. Social media is a platform, which connects users from all round theworld, which enables them to share relevant information among themselves. The report willmeasure the various social media platforms used by the consumers and organization. This studywill provide perspective of both the consumers and the organizations about the usage of thesocial media for fulfilling their objectives.

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