Social Media on Internal and External Business Communication
Added on -2020-07-22
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Social Media is a positive influence on internal and external businesscommunication.
Table of ContentsINTRODUCTION...........................................................................................................................2Background information..................................................................................................................2Thesis statement...............................................................................................................................2Main Body.......................................................................................................................................2CONCLUSION................................................................................................................................4REFERENCES................................................................................................................................51
INTRODUCTION In present scenario, social media has fostered the business collaboration, communicationand it also has great influence on decision making process. But at the same time, there is concernthat the disadvantage and negative influence may outweigh the benefits to the organisation. Thereport emphasises on popularity usage and influence of social media sites such as Twitter,Facebook and LinkedIn on business communication. It also focuses on the way social media hasprovided organisation with platform to facilitate communication virtually. Project also intends toexplore the way enterprise can implement social media for communicating their objectives to theconsumers, marketing, advertising their products as well as services in the market. The studyincludes argument that in last few decades, social media has contributed in changing the wayorganisation facilitates communication.Background informationThe organisation is shifting towards digital platform and social media in order to interactand collaborate with consumer as well as workers. As the enterprise is becoming internationaland competitive, social media is playing an important role as it has high potential to bridge gapbetween performance and allows the development of relationship. This is the significant elementthat is shaping the way business communication take place. The increase in demand for opencommunication system and collaboration have great effect on workplace. It helps business entityin developing of internal as well as external networks. Social media is supporting firm inincreasing its effectiveness, branding and assisting organisation in providing satisfaction tocustomer (Mookerjee, Mookerjee, Bensoussan and Yue,2011).Thesis statement Argument in favour of positive influence of social media on internal as well as externalcommunication.Main BodyThe business that are operating globally are adapting and embracing social media fordifferent purposes such as customer service, marketing, internal communication, public relationetc. It is the fact social media is changing the way stakeholders and enterprise communicatedaily. Therefore, social media is considered as a strategic communicating partner that assists2
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