Ookus Digital Marketing Client Overview
Added on 2020-03-04
6 Pages1261 Words286 Views
Name Digital Marketing
Client OverviewThe name of the organization is Ookus. It is an Australian company that is involved in marketingespecially in the hotel industry. Ookus helps one to create an individual dream and share it with friends and other individuals in the same social media platforms. Ookus is a linking marketing strategy to make friends and family link and turns the dreams of individuals into reality (Blythe 2006). The number of employees employed by Ookus in Australia is between 500-600 people employed to work as advertising agents in the digital platform. The employees range from marketers, IT specialists, travel consultants and digital marketing consultants.Goods and Services offeredAt Ookus, the goods and services offered include advertising for Hidden Valley Resort in Western Australia. It makes the people dream of their desired destinations through Adwords and creative digital content in Hidden Valley (Carter 2011). It promises an ultimate enjoyment in the Resort for a perfect gate away on Fridays and Saturdays. It provides meaningful communication to the end users of the services. When a group of friends take the ultimate enjoyment ride, they earn points for the gate away. This can be redeemed in order for one to take other trips.Key online marketing personnelFor digital marketing to be successful, the company has to ensure that it has qualified personnel in its marketing department. The key marketing personnel include the digital marketing manager who is the head of digital marketing at Ookus. Besides the manager, there are marketers who are tech survey and make digital content marketing in different departments. Other key personnel include IT specialists and content writers.
Age of the companyDue to the growth of social media, the company has grown tremendously. The company is 7 years old and with the wave of digital marketing that is disrupting the market, it is likely to grow in leaps and bounds (Chaffey and Ellis-Chadwick 2016).URLThe URL of the company is Https//: ookus digital marketing .co. Au. The website age is as old asthe company which is 7 years old. The website management is done by the company marketing and IT department. The management of the website is under the key personnel who are employed to make sure that the website is running and up to date. The social media sites such as google +, Facebook, Instagram, and twitter are under the name of the company which is Ookus.Online sales via online and offlineAs a digital marketing company, the company’s sales on the online platform are greatly increasing. For Fridays and Saturdays gate away, the company is increasing its visibility therefore attracting a lot of customers and hence increased sales (Dodson). For offline marketing,the sales have dipped but the marketing manager is trying to increase the sales. Other relevant information includes the prices for various products and the sites for travel at the resort.Market Analysis:Before writing the first word it is important to define who will consume the content and understand our target. The first step is to create a Person who represents your audience. This is the basis not only for the content marketing plan, but for the entire marketing strategy. It is called"marketing or buyer person" and to define it must be taken into account(Ryan). The current
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