Social media policy.

S O C I A L M E D I A I N T E G R AT I O N S I N S U N S H I N E 1 0 0
Social media policy

Separate personal and professional accounts
The organization must encourage the
employees to maintain separate professional
and personal accounts.
 Separate accounts will be helping the
organization in monitoring over the
interactions that are made by the employees.

Creating different passwords
Creating different passwords for the social
media accounts for resolving the security
issues that might be faced by the same.
The security issues relating to data breach
might be avoided through changing
passwords
The organizational management will be able
to monitor the processes undertaken by the
employees through change in passwords of
social media

Providing training to the employees
The organization must provide the employees
with proper training on the utilization of
social media platforms to maintain the
professional approach of the same (Trainor et
al., 2014).
Trained employees works responsibly as per
the social media policy of the organization

Compliance with the regulations
The identification of the regulations help an
organization in identifying the different steps
and procedures
Regulations like Computer Misuse Act
1990 and Regulation of Investigatory
Powers Act 2000 must be considered in a
social media policy

Authenticity of the content
The authenticity of the content will be
helping the organizations in posting relevant
contents in the social media platforms (Gray
et al., 2012)
Authentication and monitoring of the
information helps an organization in retaining
the brand name and reputation of the same in
the respective markets

References
Gray, S, Chan, A, Clark, D & Jordan, R, 2012,
Modeling the integration of stakeholder
knowledge in social–ecological decision-
making: benefits and limitations to
knowledge diversity. Ecological
Modelling, vol. 229, pp.88-96.
Trainor, KJ, Andzulis, JM, Rapp, A &
Agnihotri, R 2014, Social media technology
usage and customer relationship
performance: A capabilities-based
examination of social CRM. Journal of
Business Research, vol. 67, no. 6, pp.1201-