Unit 46 Social Media Practices: Designed Presentation Slides and Speaker Notes

This presentation covers social media practices for Allplants, a UK-based plant-based frozen meals retailer. It includes evaluation of market and user research, creating social media strategy, justification of platforms and tools, critical evaluation of social media analytics, and more.

UNIT 46
SOCIAL MEDIA
PRACTICES
TASK 02

Table of Content
• Introduction
• Evaluation of market and user research for defining aims as well as objectives for social media strategy
• Creating social media strategy
• Justification of platforms and tools used in social media strategy
• Critical evaluation of social media analytics which are used for implementing strategy
• Critical evaluation of social media strategy and plan developed and highlight the ways for achieving aims and objectives
• Conclusion
• References

Introduction
• Social media marketing can be described as promotion of
products or services through virtual means. For better
understanding of social media marketing strategies, Allplants
company is taken into consideration. Allplants is an UK based
company food retailer company which deals in plant-based
frozen meals. Company was established in 2016 and has its
headquarters in London, United Kingdom.

Evaluation of market and user research for
defining aims as well as objectives for social
media strategy
• Market research can be described as an exercise which studies
behaviour of consumers in order to identify their needs. For instance,
through market research managers of Allplants knew about the
healthy habits of UK citizens. Aims and objectives of social media
strategy in relevance to Allplants are discussed below:
• Develop brand awareness
• Increase in size of social communication
• Strengthen engagement strategies

Creating social media strategy for Allplants
• Managers of Allplants have hired Bloom company for creating
social media strategy and handling their marketing as well as
advertising strategies through digital channels. Media managers of
Bloom have developed a social media strategy in relevance to
Allplants which is as follows:
• Use of excellent content-
• Can create deeper connections with videos-
• Include social commerce

Continue
• Detailed plan for developing the social media strategy
• In order to implement social media strategy effectively at Allplants, a detailed plan is developed by media mangers
of Bloom which is discussed underneath:
• Content creation-
• Critical analysis of competition and audience
• Monitoring the strategy

Continue
Google analytics Social mention Twitter analytics
Respondents (Yes) 20.00% 30.00% 40.00%
Respondents (No) 10.00% 20.00% 40.00%
For developing social media strategy for Allplants, a survey audit was conducted in relevance with
different analytical tools.

Justification of platforms and tools used in
social media strategy
• Media managers of Bloom uses varied platforms and tools for
making social media strategy for Allplants. Justification of these
tools and platforms in relevance with Allplants are discussed below:
• Hootsuite streams
• Social media platforms
• Google Alerts

Continue
Social networks Average posts Followers Average of likes Average of
comments
Ratings
Facebook 10 5400 1000 950 5
Instagram 6 4300 1200 1000 4
Twitter 9 3200 500 340 2

COMPETITOR AUDIT
Social network Average post per
week
% of followers Average likes Average
comments
Ratings
Instagram 13 5200 3000 234 4
You tube 10 1200 2360 874 5
Twitter 7 1900 2220 560 3
In relation to find about the engagement of various competitors of Allplants and how it
impacted on the online performance of organisation, a competitor audit in relevance
with Eden Foods and Sakara Life.
About Eden Garden

Continue
• About Sakara Life
Social network Average post per
week
% of followers Average likes Average comments Ratings
Instagram 13 5200 3000 234 5
You tube 10 1200 2360 874 3
Twitter 7 1900 2220 560 2

Finalize of used platforms and networks
Type of Social Switch it ON because Switch it Off because Added as a new
Network site because
Face Book
It creates large number of followers for
company
Twitter
Company is unable to post the relevant
content for this social site.
Instagram
LinkedIn
It should be added by company as it
provides them a new handle for
posting business relate news.
Pinterest
It can be used by company as it helps
them to engage more followers for
their website.

Developing and maintaining content plans
as per the objective
Type of social networking site Type of suggested content Reason
Instagram Post content related to healthy food habits It helps them in engaging more users to their pages.
Facebook Can post content in small videos by telling the
benefits for purchasing their products.
Achieve objectives of social media strategy.
Twitter Post relevant tweets by giving their opinions on
international or national issues related to food
industry
Can engage more users and improve company's
image.

Content related to social media objectives of
Allplants

Preparing a content scheduling chart for
Allplants
Social sites Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Facebook Share a video Share a funny
video
Analysis of likes Analysis of
comments
Checking
followers
Instagram Share a post Promo post Post Products
Twitter Share a post Share a video Funny Video Read comments

Critical evaluation of social media analytics
which are used for implementing strategy
• Social media strategy is benefited for Allplants as
it helps to improve brand awareness and
customer engagement on digital channels.

Continue
• Various social media metrics used as analytical tools which
are used by media managers of Bloom for enhancing social
presence of Allplants are discussed below:
• Likes, comment, share and clicks
• Impression and reach

Critical evaluation of social media strategy and plan
developed for Allplants and highlight the ways they
can achieve their aims and objectives
• Social media strategy designed by media
managers of Bloom for accomplishing aims
and objectives of Allplants is to create
engaging content and improve network
influences.

Conclusion
• From the above report, it has been concluded that social media marketing is an essential
tool which assists organisations in promoting their products or services effectively through
digital channels and networking sites.

References
• Burgess, J., Marwick, A. and Poell, T. eds., 2017. The SAGE handbook of social media. Sage.
• Hjorth, L. and Hinton, S., 2019. Understanding social media. Sage.
• Kwayu, S., Abubakre, M. and Lal, B., 2021. The influence of informal social media practices on knowledge sharing
and work processes within organizations. International Journal of Information Management. 58. p.102280.
• Zappavigna, M., 2018. Searchable talk: Hashtags and social media metadiscourse. Bloomsbury Publishing.