Unit 46 Social Media Practices: Designed Presentation Slides and Speaker Notes
Verified
Added on 2023/06/12
|20
|1085
|476
AI Summary
This presentation covers social media practices for Allplants, a UK-based plant-based frozen meals retailer. It includes evaluation of market and user research, creating social media strategy, justification of platforms and tools, critical evaluation of social media analytics, and more.
Contribute Materials
Your contribution can guide someone’s learning journey. Share your
documents today.
UNIT 46 SOCIAL MEDIA PRACTICES TASK 02
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
Table of Content •Introduction •Evaluation of market and user research for defining aims as well as objectives for social media strategy •Creating social media strategy •Justification of platforms and tools used in social media strategy •Critical evaluation of social media analytics which are used for implementing strategy •Critical evaluation of social media strategy and plan developed and highlight the ways for achieving aims and objectives •Conclusion •References
Introduction •Socialmediamarketing canbedescribed as promotion of productsorservicesthroughvirtualmeans.Forbetter understanding of social media marketing strategies, Allplants company is taken into consideration. Allplants is an UK based company food retailer company which deals in plant-based frozen meals. Company was established in 2016 and has its headquarters in London, United Kingdom.
Evaluation of market and user research for defining aims as well as objectives for social media strategy •Marketresearchcanbedescribedasanexercisewhichstudies behaviour of consumers in order to identify their needs. For instance, throughmarketresearchmanagersof Allplantsknewaboutthe healthy habits of UK citizens.Aims and objectives of social media strategy in relevance to Allplants are discussed below: •Develop brand awareness •Increase in size of social communication •Strengthen engagement strategies
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
Creating social media strategy for Allplants •Managers of Allplants have hired Bloom company for creating socialmediastrategy andhandlingtheirmarketingas wellas advertising strategies through digital channels. Media managers of Bloom have developed a social media strategy in relevance to Allplants which is as follows: •Use of excellent content- •Can create deeper connections with videos- •Include social commerce
Continue •Detailed plan for developing the social media strategy •In order to implement social media strategy effectively at Allplants, a detailed plan is developed by media mangers of Bloom which is discussed underneath: •Content creation- •Critical analysis of competition and audience •Monitoring the strategy
Continue Google analyticsSocial mentionTwitter analytics Respondents (Yes)20.00%30.00%40.00% Respondents (No)10.00%20.00%40.00% For developing social media strategy for Allplants,a survey audit was conducted in relevance with different analytical tools.
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
Justification of platforms and tools used in social media strategy •Media managers of Bloom uses varied platforms and tools for making social media strategy for Allplants. Justification of these tools and platforms in relevance with Allplants are discussed below: •Hootsuite streams •Social media platforms •Google Alerts
Continue Social networksAverage postsFollowersAverage of likesAverageof comments Ratings Facebook10540010009505 Instagram64300120010004 Twitter932005003402
COMPETITOR AUDIT Social networkAveragepostper week % of followersAverage likesAverage comments Ratings Instagram13520030002344 You tube10120023608745 Twitter7190022205603 In relation to find about the engagement of various competitors of Allplants and how it impacted on the online performance of organisation, a competitor audit in relevance with Eden Foods and Sakara Life. About Eden Garden
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
Continue •About Sakara Life Social networkAveragepostper week % of followersAverage likesAverage commentsRatings Instagram13520030002345 You tube10120023608743 Twitter7190022205602
Finalize of used platforms and networks Type of SocialSwitch it ON becauseSwitch it Off becauseAdded as a new Networksite because Face Book It creates large number of followers for company Twitter Company is unable to post the relevant content for this social site. Instagram LinkedIn It should be added by company as it providesthemanewhandlefor posting business relate news. Pinterest It can be used by company as it helps them to engage more followers for their website.
Developing and maintaining content plans as per the objective Type of social networking siteType of suggested contentReason InstagramPost content related to healthy food habitsIt helps them in engaging more users to their pages. FacebookCan post content in small videos by telling the benefits for purchasing their products. Achieve objectives of social media strategy. TwitterPost relevant tweets by giving their opinions on internationalornationalissuesrelatedtofood industry Can engage more users and improve company's image.
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
Content related to social media objectives of Allplants
Preparing a content scheduling chart for Allplants Social sitesMondayTuesdayWednesdayThursdayFridaySaturdaySunday FacebookShare a videoShareafunny video Analysis of likesAnalysisof comments Checking followers InstagramShare a postPromo postPost Products TwitterShare a postShare a videoFunny VideoRead comments
Critical evaluation of social media analytics which are used for implementing strategy •Social media strategy is benefited for Allplants as ithelpstoimprovebrandawarenessand customer engagement on digital channels.
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
Continue •Various social media metrics used as analytical tools which are used by media managers of Bloom for enhancing social presence of Allplants are discussed below: •Likes, comment, share and clicks •Impression and reach
Critical evaluation of social media strategy and plan developed for Allplants and highlight the ways they can achieve their aims and objectives •Socialmediastrategydesignedbymedia managers of Bloom for accomplishing aims andobjectivesofAllplantsistocreate engagingcontentandimprovenetwork influences.
Conclusion •From the above report, it has been concluded that social media marketing is an essential tool which assists organisations in promoting their products or services effectively through digital channels and networking sites.
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
References •Burgess, J., Marwick, A. and Poell, T. eds., 2017.The SAGE handbook of social media. Sage. •Hjorth, L. and Hinton, S., 2019.Understanding social media. Sage. •Kwayu, S., Abubakre, M. and Lal, B., 2021. The influence of informal social media practices on knowledge sharing and work processes within organizations.International Journal of Information Management. 58. p.102280. •Zappavigna, M., 2018.Searchable talk: Hashtags and social media metadiscourse. Bloomsbury Publishing.