Social Media Presence and Impacts in Business - Desklib

Running head: SOCIAL MEDIA PRESENCE AND IMPACTS IN BUSINESS
Social media presence and impacts in business
(Harvey Norman)
Name of the student:
Name of the university:
Author Note

SOCIAL MEDIA PRESENCE AND IMPACTS IN BUSINESS
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Executive summary
In this study, the social media channels of Harvey Norman are determined. Next, the causes that they
are utilized are also investigated. Next, the ways the channels are been used from the business are
assessed. Further, the positive and the negative sues of using social media are understood here. Next,
the uses and issues with the current use of social media are assessed. Again, the additional channels
of social media for developing the business and profits are discussed in this report. Further,
recommendations are given here with the strategy dealing forward planning so that the business is
able to continue the justifications.

SOCIAL MEDIA PRESENCE AND IMPACTS IN BUSINESS
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Table of Contents
Introduction:..........................................................................................................................................3
Selection of the business:.......................................................................................................................3
Discussion of the social media channels:..............................................................................................4
Assessing how the channels are utilized by business:...........................................................................5
Positives and negatives of the use of social media:...............................................................................7
Clear recommendations having forward planning strategy:................................................................14
Conclusion:..........................................................................................................................................15
References:..........................................................................................................................................17

SOCIAL MEDIA PRESENCE AND IMPACTS IN BUSINESS
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Introduction:
Harvey Norman is one of the biggest multi-national dropshipping based in Australia. This
deals with consumer electrical elements, communications, computers bedding and furniture
products. This operates as the franchise having the primary brand and every company-operated
stores. Here, the owner is Harvey Norman Holdings Limited as per listed by ASX. In the following
study, the presence of Australian market is considered. Their social media presence and website is
examined. Next, their effect on social media and the central business are analyzed. In the following
report, their social media channels are identified and the reason they are been used are analyzed. The
way these channels are utilized by the business is analyzed. Next, the positives and negative usage of
social media are established. Then, the problems and uses with present usage of social media are
analyzed. Furthermore, the extra social media channels used for enhancing the profits and business
are demonstrated here. Moreover, clear recommendations are provided with the strategy of
forwarding planning such that business can perform with the justifications.
Selection of the business:
During 22 December in the year 2011, “Harvey Norman Direct Import” was launched by
Harvey Norman. This was based in Ireland. This was to ship the games to buyers present in
Australia. Here, the video games prices were lower as compared to the online store of Harvey
Norman based in Australia. Further, Gerry Harvey the outspoken founder during 2011 fronted the
media campaign. He also founded a lobby group of particular interest known as Fair Imports
Alliances (Hassan, Nadzim and Shiratuddin 2015). During late December under a volte-face of
apparent in nature, they launched the gaming site. This leveraged the Irish subsidiary of exporting
the video games directed to the clients. Hence, this was outside the Australian tax laws’ jurisdictions
for the cause of GST. Issues were put upfront at the early stage of the year (Wang, Pauleen and