Analysis of Social Media Presence for Pharmaceutical Companies

This report analyzes the social media presence of several pharmaceutical companies, including Merck, comparing their performance across platforms like LinkedIn, Twitter, Facebook, and Instagram. The report highlights the importance of a strong social media presence for competitiveness and customer engagement within the pharmaceutical sector. It identifies that Merck's presence is relatively strong on Facebook but lags behind competitors on other platforms like LinkedIn and Twitter, and it has no presence on Instagram. The report concludes that Merck needs to strengthen its social media strategy, particularly on Twitter and LinkedIn, and establish a presence on Instagram to broaden its customer base and maintain a competitive edge. The report also uses data on followers and engagement to support its findings.

Social Media Presence

TABLE OF CONTENTS
INTRODUCION..............................................................................................................................1
MAIN BODY..................................................................................................................................1
CONCLUSION................................................................................................................................3

INTRODUCION
In the current times, pharmaceutical sector is growing with the very high pace. Majority
of the companies are placing high level of emphasis on providing patients with suitable
medicines through undertaking RD activity. Hence, now Merck is facing high level of
competition from the companies like Irvine Scientific, BD Biosciences, Lonza, Thermo Fisher
scientific, GE healthcare life science and Sartorius Stedim Biotech. For coping up with such
competitive situation it becomes vital for Merck to build strong presence on social media sites.
Hence, the present report will shed light on the extent to which presence of rival on social media
sites are good.
MAIN BODY
From assessment, it has found that all such concerned pharmaceutical companies make
focus on placing advertisements on social media sites such as Twitter, LinkedIn and Facebook
with the motive to reach large customer groups. Now, people are highly active on social site, so
by undertaking promotional campaigns on social sites firm can attract more people and thereby
enhance customer base.
LinkedIn
Companies Followers Employees presence
Merck 41807 2483
Irvine Scientific 10056 186
BD Biosciences 186074 21803
Lonza 61683 7759
Thermo Fisher scientific 249821 42919
GE healthcare life science 611830 49896
Sartorius Stedim Biotech 11023 1603

Merck
Irvine Scientific
BD Biosciences
Lonza
Thermo Fisher scientific
GE healthcare life science
Sartorius Stedim Biotech
0
100000
200000
300000
400000
500000
600000
700000
Presence of pharmaceutical
companies on LinkedIn
Followers Employees presence
Figure 1: Presence of pharmaceutical companies on LinkedIn
The above depicted graph shows that as compared to Merck, there are mainly three
companies which have built strong presence on social networking sites. In the category of social
media presence, GE healthcare life science has attained leading position and thereafter Thermo
Fisher scientific, BD, Merck and so on. Thus, for gaining competitive edge over others Merck
needs to strengthen its social media presence.
Twitter
By making assessment of Twitter’s website it has identified that GE Healthcare has
maintained large number of followers such as 97.6K, whereas 3115 are still following to it.
Further, second position has secured by Thermo Fisher scientific with 39.5K followers. Hence,
below mentioned pictorial presentation shows that Merck has attained third position by building
10.3K followers.

Facebook
In the context of Facebook page, it can be depicted that individuals quickly respond to the
images or information placed by Merck and Thermo Fisher Scientific on it. This aspect shows
that, on Facebook page, Merck Group’s presence is significant as compared to other social media
modes.
Instagram
On Instagram, GE Healthcare and Thermo Fisher Scientific has developed their strategic
presence. Out of such two, number of GE healthcare’s followers is higher as compared to others.
In contrast to this, Merck failed to build its presence on social sites like Instagram which in turn
affects its customer base to some extent.
CONCLUSION
By summing up this report, it can be concluded that for attaining success and reaching to
the large number of people Merck needs to undertake strategic action for strengthening its

presence on Twitter and LinkedIn. It can be been seen in the report that Merck’s social media
presence is good only on Facebook. Further, it also needs to create id on Instagram which in turn
helps in developing large customer base.