Social Media Proposal for Workplace Communication - L'Oreal Organization

This proposal outlines the role and importance of social media in workplace communication, with a focus on L'Oreal organization. It also discusses the problems that social media can cause in the workplace and provides recommendations to address them.

Running Head: SOCIAL MEDIA PROPOSAL 0
Business Communication (Proposal)

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Contents
Introduction...........................................................................................................................................2
Background...........................................................................................................................................2
Context of the organization...................................................................................................................2
Proposal.................................................................................................................................................3

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Introduction
A proposal is that document which includes the outline of report and prescribes its objective.
The overall aim of proposal is to give the picture of whole scenario in concise form (O'Leary,
2018). The issues related to cost and resource is faced by the researcher during the time of
research. In this way, proposal serves a draft in order to complete the report. In the next
assessments, report will further present the report will further explain the role and importance
of social media at the workplace. In order to implement the strategy of social media, L’Oreal
organization is chosen. Further, the proposal will explain some issues that social media
causes in the workplace. In this way, it contains some useful information that will be included
in the report.
Background
It contains the general information related to the topic so that the reader get to know the
information regarding the topic discussed further. All the gathered evidences help in getting
the useful information regarding the role of social media in communicating at workplace. All
the evidences states that social media plays an important role in workplace communication.
By effectively using the social media, organizations can contact with different department at
the same time. It is fastest mode of sharing the ideas, information and knowledge. Cardon &
Marshall, (2015), states that digital communication has become essential in 21st century. The
research was conducted on books, journals, as well as websites.
Context of the organization
L’Oreal organization is chosen for implementing the social media strategy. It is world’s
biggest cosmetic company that deals in various activities such as skin care, hair colour,
perfume, sun protection, men’s skincare, makeup and hair care. It is French company
headquartered in Clichy. It is serving millions of customers all over the world by its product.
It has high quality products with luxury brands (L’Oreal, 2018). Due to the highest cosmetic
brands, it effectively uses innovative technologies, research for serving men, women, and
children. L’Oreal effectively uses the social media through which it has wider customer base
all over the world. There are different social media sites are used by L’Oreal including
Twitter, Facebook, intranet, and Yammer. With the help of these sites, employees come to

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know about various updated news and information that are necessary (Fuchs, 2017). In
addition to the advantages of social media, it also has some disadvantages that require to be
address by the organization for effective communication.
Proposal
The next assessment of the report is divided into different section so that the reader better
understands it. Through report, reader will know the concept and importance of social media.
The report will begin with the introduction section in which the concept of social media will
be discussed. In this section, all the evidences are considered that assists in completing the
task. Social media is that technique that helps in transferring of knowledge, ideas, and
information’s. Further, the discussion is carried on the role of social media in business. In this
section, importance of social media is presented. Moving further, social media role in chosen
organization L’Oreal is being discussed. It also explained the problems that social media
causes in the workplace. Based on these problems, recommendations are suggested.

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References
Cardon, P.W. & Marshall, B. (2015) The hype and reality of social media use for work
collaboration and team communication. International Journal of Business
Communication, 52(3), pp.273-293.
Fuchs, C. (2017). Social media: A critical introduction. London: Sage.
L’Oreal. (2018). Overview. Retrieved from: https://www.lorealparisusa.com/about-loreal-
paris/overview.aspx
O'Leary, Z. (2018). Research Proposal: Little Quick Fix. London: SAGE.