Social Media and Its Impact on Public Health

This document discusses the impact of social media on public health. It dissects the different elements of social media and how it can be used for public education and advocacy in health subjects. The challenges and recommendations for limited use of social media are also discussed.

Running head: BUSINESS COMMUNICATION
Business Communication
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Executive summary:
With the objective of providing a detailed discussion on social media the document
below has been prepared. Knowing the ever increasing use of social networking sites the
document has tried to dissect the different elements of social media for the readers in this
document.

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Contents
Executive summary:........................................................................................................................1
Introduction:....................................................................................................................................3
Discussion:.......................................................................................................................................3
Recommendations:..........................................................................................................................7
References:......................................................................................................................................8

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Introduction:
Effects of social media:
The net is gaining interest and "serving as a platform for delivering public health
interventions. This is due to the conversation, engagement, and educative skills it possesses.
Social media websites vary consistent with characteristic: social networking such as Feb,
Twitter, Instagram, WhatsApp; professional networking like LinkedIn, media sharing like
YouTube, content sharing like blogs and virtual truth (used especially for gaming and simulation
purposes).
Discussion:
The majority of the human beings along with health care specialists are currently on
multiple social media systems for personal and expert motives. When the 2 worlds collided, there
has been combined feelings approximately the capacity implications of using social media for
affected person care. Almost 60% have been in favor of the interactions hoping that the
interactions might lead to better education, extended compliance, and better results. The others
have been proof against the concept as they felt it'd cause ethical issues. The others have been
proof against the concept as they felt it'd cause ethical issues. percent (2014) notes that social
media use has accelerated with almost an eighth of worldwide with over 1 billion fob customers,
100 million lively twitter users and, YouTube videos had been regarded over 2 billion instances
(Knight, Werstine, Rasmussen-Pennington, Fitzsimmons & Petrella, 2015). There may be
documented success in the use of the digital reality era where it is currently getting used to offer
visible conversation and actual-time get admission to four stroke remedy for people in rural and
far flung areas to specialists in Melbourne and other foremost cities.

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The community created through social media may be used to disseminate information pretty
quickly and consequently quite beneficial for public education and advocacy in fitness subjects.
Maximum states' health departments in Australia and the USA have a social media presence,
particularly Twitter and Facebook to percentage data and have interaction with the public. A
very good example is the oldest global public fitness agency worldwide: @pahowho, specialize
in promoting regularly occurring health care in addition to elevating recognition and instructing
the public. They publish present day milestones often in smooth to apprehend language and once
in a while more than one language, and additionally play a function in the sharing of critical
statistics in the course of emergencies and disasters globally. Gives people with actual-time get
admission to statistics during a crisis (Korda & Itani, 2013).
In Australia, McNair Ingenuity studies (2014) estimate that Aboriginal and Torres Strait Islander
use social media extra than the general populace, Feb utilization being 60% and forty two%
respectively. With this is mind, fitness promoters want to endure in mind who the demographic
is to tailor the messages for powerful communique. currently social media are used among ATSI
to explicit their identity, activism, countering racism in addition to providing emergency
intellectual fitness assist in cases which include suicide and self-harm (Jervelund, 2018).
Where, how and benefits in health
The first benefit is having an empowered populace. Empowerment is allowing a humans or
network to be directly worried in controlling that which shapes their lives like the social
determinants of health. That is labelled as a proper and responsibility that people need to
participate in international fitness agency, 1978. It is also reachable to human beings of all

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nationalities, cultures, financial repute and age compared to traditional media (Lyson, Le, Zhang,
Rivadeneira, Lyles, Radcliffe & Centola, 2018).
A number of the benefits to include: people get to engage more, the information can be tailor-
made to satisfy person desires, it may provide peers with a network for emotional assist
particularly among people with the identical health difficulty, is the chance of influencing health
policies once a trouble highlighting and gains enough social traction, and may be a beneficial
device for public health surveillance in particular during outbreaks, failures and emergencies.
research displaying high-quality have an effect on of social media primarily based interventions
consisting of weight loss the usage of virtual movies to reach at domestic to boom physical
hobby and service delivery wherein patients can get entry to primary health care through m-
health have incredible benefit is starting to emerge (Ben-Harush, Carroll & Marsh, 2012).
An observe inside the Northern Territory in Australia by means of Hefler, Kerrigan, Henryks,
Freeman, & Thomas (2018) primarily based on gazing how people enjoy various health
associated content material in natural social media networks that comes on their news feed. They
discovered that ATSI people had been more likely to create supportive online environments
wherein they share nice fitness associated information on social media to inspire healthy
behaviour alternate (Ramanadhan, Mendez, Rao & Viswanath, 2013). It also confirmed there are
exceptional sorts of users, which fitness promoters need to be privy to while making plans and
designing messages. Intellectual health became maximum famous health issue compared to
nutrients, type 2 diabetes, and smoking. it is believed it can be because the perceived lack of
blame and stigma round intellectual health were as issues like smoking, which had much less
attain and presence, shame and stigma are large barriers. Overall, messages which might be
included with tradition and designed around ATSI perspectives and ideals of medicine and

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fitness want to be prioritized for effective communique (Gabarron, Bradway, Fernandez-Luque,
Chomutare, Hansen, Wynn & Å rsand, 2018). Social capital generated by means of supportive
online environments is much more likely to generate more traction than confronts and emotion-
inducing techniques utilized in mass media campaigns for a few health subjects. McNeil (2018)
stated that humans residing in rural areas are geographically deprived to gaining access to fitness
offerings and their five-yr. cancer survival charge is set 5% lower than that of their opposite
numbers living in metropolitan Melbourne. A new initiative the use of toiletries and virtual
generation will now enhance regional most cancer sufferers to have higher access to scientific
trials improving the survival costs (Weishaar, Dorfman, Freudenberg, Hawkins, Smith, Razum &
Hilton, 2016).
In a quest to leverage virtual era to attain out and deal with the desires of homeless children in
America, the majority of the kids in the study have a tendency to discover get entry to the
internet normally as a minimum once every week and fitness related statistics changed into a
number of the pinnacle searches. These findings might also have confined transferability and
generalizability, therefore calling for more proof. With this in thoughts it is then feasible to
expand mobile smartphone and adolescent-focused structures because it gives access to sources
that usually works towards to decreasing the fitness disparity.
Challenges
There also are limitations touching on the reliability of the first-class of information that is to be
had, ethical-felony problems that tie in with licensing, privacy, and confidentiality troubles. This
is because the legal guidelines governing fitness data: which vary from location to the area and
occasionally kingdom to state in a single us of a, need to seize up given the charge of

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improvements being made inside the facts technology globally. Information wishes to be
monitored to make certain the safety of the humans.
Truthful get entry to all the marginalized populations continues to be a trouble desiring to be
addressed from infrastructure degree. In Australia, the authorities has dedicated to the laying of
ICT basis by way of putting in the National Broadband network (NBN). Telstra (2018) has
introduced their present enhancements to use the new fibre optic cable technology by using
rolling out fibre to ninety three% of Australian suburbs and towns, with the closing 7% being
linked thru fixed wireless and satellite TV for PC technologies (Jackson, Fraser & Ash, 2014).
Recommendations:
A few health professionals feel that this kind of communication would be in violation of personal
expert boundaries. This will be addressed by means of revisiting the expert code of ethics and the
bioethical concepts: respect for autonomy, beneficence, non-maleficence and justice through
Beauchamp & Childress (2001) and adapt them to the new generation of telehealth and
telemedicine as its miles destiny of drugs. Thus, limited use of social media and internet shall be
recommended to stay away from the negative impacts of the medium and technology.

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References:
Ben-Harush, O., Carroll, J., & Marsh, B. (2012). Using mobile social media and gis in health and
place research. Continuum: Journal of Media & Cultural Studies, 26(5), 715-730.
doi:10.1080/10304312.2012.706460
Gabarron, E., Bradway, M., Fernandez-Luque, L., Chomutare, T., Hansen, A., Wynn, R., &Å
rsand, E. (2018). Social media for health promotion in diabetes: Study protocol for a
participatory public health intervention design. Bmc Health Services Research, 18(1),
414-414. doi:10.1186/s12913-018-3178-7
Jackson, J., Fraser, R., & Ash, P. (2014). Social media and nurses: Insights for promoting health
for individual and professional use. Online Journal of Issues in Nursing, 19(3), 2-2.
Jervelund, S. S. (2018). How social media is transforming the spreading of knowledge:
Implications for our perceptions concerning vaccinations and migrant health.
Scandinavian journal of public health, 46(2), 167-169.
doi.org/10.1177/1403494818760139
Knight, E., Werstine, R., Rasmussen-Pennington, D., Fitzsimmons, D., & Petrella, R. (2015).
Physical therapy 2.0: Leveraging social media to engage patients in rehabilitation and
health promotion. Physical Therapy, 95(3), 389-96. doi:10.2522/ptj.20130432
Korda, H., & Itani, Z. (2013). Harnessing social media for health promotion and behavior
change. Health promotion practice, 14(1), 15-23. doi.org/10.1177/1524839911405850
Lyson, H. C., Le, G. M., Zhang, J., Rivadeneira, N., Lyles, C., Radcliffe, K., ... & Centola, D.
(2018). Social Media as a Tool to Promote Health Awareness: Results from an Online

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Cervical Cancer Prevention Study. Journal of Cancer Education, 1-4.
doi.org/10.1007/s13187-018-1379-8
Ramanadhan, S., Mendez, S., Rao, M., & Viswanath, K. (2013). Social media use by
community-based organizations conducting health promotion: A content analysis. Bmc
Public Health, 13, 1129-1129. doi:10.1186/1471-2458-13-1129
Weishaar, H., Dorfman, L., Freudenberg, N., Hawkins, B., Smith, K., Razum, O., & Hilton, S.
(2016). Why media representations of corporations matter for public health policy: A
scoping review. Bmc Public Health, 16(1). doi:10.1186/s12889-016-3594-8

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