Impact of Social Media on Public Relations

Public Relation and Social
Media
Student Name
Institutional Affiliation

Introduction
 Today, social media has nearly penetrated every industry in the market.
 In particular, public relations has been significantly affected by the
rapid developments in both technology and social media (Addyson-
Zhang, 2018).
 Before this digitalization occurred, public relation professionals directly
engaged with the public in the event of a major change.
 However, with the introduction of social media, this evolved since social
media eliminated the walls between the public and particular brands
(Boitnott, 2018.
 However, to maintain a positive public appearance, public relations
experts have maintained a balanced engaging content so as to ensure
positive public opinions.

How public relations is changing in response to
social media
 Social media has changed Public Relations in major ways.
 To begin with, social media has assisted Public Relations to be more
impactful and stronger by amplifying its messages (Bates, 2018).
 Since social media is all about real-time messaging, amplifying the
messages has been a little bit easier.
 Besides, PR content published through either emails or new releases
spread faster with the help of social media.

How public relations is changing in response to
social media
 Secondly, social media has allowed Public Relations to reach a larger
audience.
 Earlier before the introduction of social media, PR only targeted
particular individuals such as business partners or investors (Bates,
2018).
 With the introduction of social media, the target group has exponentially
expanded to include all relevant parties crucial to the success of a
business.