Management Information Technology: Importance of Social Media for PureGym Business

Running head: MANAGEMENT INFORMATION TECHNOLOGY
Management Information Technology
Name of the Student:
Name of the University:
Author Note:

1MANAGEMENT INFORMATION TECHNOLOGY
Executive Summary:
The report gives an overview of management information technology with an aim of assessing
the importance of social media for various businesses. The company chosen for this particular
report is PureGym Limited that is a chain of fitness clubs in United Kingdom. The report also put
forward a company overview along with the service provided. The report also identifies various
types of social media and their contribution to the business in terms of consumer feedback,
management information, marketing and internal communication. Social media have become an
integral part so much so that it is now used for brand promotions, market products, connect to the
customers and foster newer business. Social media is also a cost effective medium that helps in
increasing the visibility of the business. Implementation of social media strategy will greatly help
in increasing the brand recognition as it allows to get engaged with a broader group of audience.
The report ends with a conclusion along with providing recommendations as to why business
must use social media platforms for creating a brand image.

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Table of Contents
Introduction:....................................................................................................................................3
Industry Profile of the Business:......................................................................................................4
Services Provided:...........................................................................................................................4
Identification of Different Social Media..........................................................................................5
How Facebook Contributes to PureGym Business:.....................................................................5
How Twitter Contributes to PureGym Business:.........................................................................6
How YouTube Contributes to PureGym Business:.....................................................................7
How Instagram Contribute to PureGym Business:......................................................................8
How Tumblr Contributes to PureGym Business:........................................................................9
How Flickr Contributes to PureGym Business:...........................................................................9
Conclusion and Recommendations................................................................................................10
References:....................................................................................................................................11

3MANAGEMENT INFORMATION TECHNOLOGY
Introduction:
The report is a discussion on management information technology with special focus on
how social media provides a platform to various businesses for communicating and delivering
information to the social media. The company chosen here is PureGym Limited that represents a
chain of no frill clubs meant especially for fitness in the United Kingdom (PureGym 2018).
These chains of fitness club have its base point in Leeds along with gyms across UK. However,
PureGym represents one of the largest chains of gym in Britain with a membership of around
900,000 members. These chains have further plans of opening around 300 gyms by the year
2020. The report therefore, put forward a brief overview of the company along with the services
it provides. The report also identifies different social media and their connection to the business
in terms of marketing, consumer feedback, management information and internal
communication. The reach and functionality of social media have helped in changing the ways in
which various brands undertake interaction with the potential and current consumers. Therefore,
social networking and social media have helped in changing the landscape of the business both
for those who adopted them and who have not. The report also puts forward recommendations
drawn from the analysis.
Industry Profile of the Business:
PureGym Limited represents the largest gym chain of Britain that has acquired all the
gyms from its rivals thereby bringing the number of gyms around 172 across United Kingdom
(Puregym.com/about-us 2018). The gyms under this chain remains open on a 24-hour basis and