Social Media Reaching the Smartphone Market Report 2022

Running head: SOCIAL MEDIA REACHING THE SMARTPHONE MARKET
Social Media Reaching the Smartphone Market
Name of the Student:
Name of the University:
Author Note:

SOCIAL MEDIA REACHING THE SMARTPHONE MARKET1
Table of Contents
Introduction....................................................................................................................2
Project objective.............................................................................................................2
Project scope..................................................................................................................2
Literature Review...........................................................................................................3
Research Questions/Hypothesis.....................................................................................4
Primary Question.......................................................................................................4
Research Methodology...................................................................................................4
Quantitative Research Methodology..............................................................................4
Quantitative Research design process........................................................................4
Research instrument...................................................................................................5
Quantitative Data Analysis........................................................................................5
Sampling size.............................................................................................................5
Interviewing and Questionnaire design......................................................................5
Validity of data...........................................................................................................5
Limitations of the Research...........................................................................................6
Time Schedule................................................................................................................6
Conclusion......................................................................................................................7
Reference:......................................................................................................................8

SOCIAL MEDIA REACHING THE SMARTPHONE MARKET2

SOCIAL MEDIA REACHING THE SMARTPHONE MARKET3
Introduction
The social media has proved to be an important platform which makes the
communication process easy. The power of the social media platforms is influencing the
markets. Being a great tool for the Internet Marketing for the Smart People, it helps to build
the relationships with the fans and the customers. The social media does not only provide the
avenues for the companies to engage with the target customers, but also help them to take the
correct decision, by influencing them. The target group of the smartphone network involves
the customers ranging from 20s to 50s. The following research proposal deals with the study
of the target group of the smartphone market, how they are influenced by the power of the
social media, and the percentage of the target audience that are influenced.
Project objective
The main objective of this report is to focus on the customers and the target group of
the smartphone market and how they are influenced by the power of social media (Laroche,
Habibi and Richard). The objective of the research is to highlight what percentage of the
target group customers can the social media platforms reach and influence the purchasing
behaviour of the customers.
Project scope
The choice of the topic itself has been the first and foremost reason behind the
increase in the scope of the research. The topic of the research deals with the power of the
social media over the customers and to what extent the target customers are influenced by
this social media to purchase the smartphones. The research will include the primary research
elements which aims to further increase the scope of the research.