Social Media is a way to share your personal thing over there as well as professional content. It require from user tojoin and create a uniquely identifiable profile. Examples are Facebook, Twitter, LinkedIn, Wikis, and Google+ and many more.Social Media Definition
Social media is providing best way topublishingcontent,suchas photographic, text, and video. It is a low resource and cost effective way tosharecontent.Itiswidely accesses and easy to share. Important Characteristics of Social Media Technology
Official use of social media should have standard of ethical conduct,whichincludeunauthorizeduse,impartial treatment,record-keeping,Endorsement,contractand terms of services. Security for confidential data, which are uses in the social media. Everyone follow the act of privacy, anti-lobbying, hatch, and intellectual property. Employeesalwaysconsiderorganizationinrespectof branding and public relation. Challenges: Official Use of Social Media
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Challenges: Personal Use of Social Media Ethical standards are followed for these things: attribution, fundraising, endorsement and official use. Guidelines must follow for the brand-protection. All data should be secure from the cyber-attacks Use of social media according to the information protection.
Addressing the Challenges Organizationmustestablishthesocial mediapolicies andbest practices forall the employees.In ethics training, social mediashouldbefocused.Socialmedia uses according to the standard of conduct.