Role of Social Media in Increasing Sales of Retailing Sector: A Case Study on Marks and Spencer

This research investigates the role of social media and its various platforms in increasing sales of the retailing sector due to the pandemic, with a case study on Marks and Spencer. It discusses the concepts of social media, identifies the importance of social media in M&S, examines the challenges and impacts of social media, and recommends strategies for increasing sales.

Critical reflections of ethical
issues

TABLE OF CONTENTS
Topic............................................................................................................................................3
Aim..............................................................................................................................................3
Objective .....................................................................................................................................3
Research methodology................................................................................................................3
Research design......................................................................................................................3
Research approaches...............................................................................................................3
Data collection........................................................................................................................3
Sampling.................................................................................................................................4
Data analysis...........................................................................................................................4
Validity and reliability............................................................................................................4
Ethics consideration ....................................................................................................................4
Respect for the autonomy, dignity and privacy of communities and individual....................4
Scientific integrity...................................................................................................................5
Social responsibility................................................................................................................5
Maximizing benefits and minimizing harm............................................................................6
REFERENCES............................................................................................................................7

Topic
To understand role of social media and its various platform in increasing sales of
retailing sector due to pandemic: A case study on Marks and Spencer.
Aim
“To investigate the role of social media and its various platform in increasing sales of
retailing sector due to pandemic: A case study on M&S.”
Objective
 To discuss the concepts of social media and its various platform in increasing sales of
retailing sector.
 To identify importance or role of social media and its various platform in M&S.
 To examine the challenges or impacts of social media and its various platforms in
increasing sales of organization.
 To recommend the strategic for social media and its various platform in increasing
sales of organization.
Research methodology
Research design
Research that is the framework of research techniques and methods and also allow the
research methods which are suitable for subject matter and set up studies for success.
Basically two types of research methods such as qualitative and quantitative methods (Naeem,
2021). Here, the scholar will do qualitative research methods in which the non-numerical data
will be collected.
Research approaches
This can be defined as procedures and plan for research, that can span the steps from
the various assumption to detailed various methods of collection, interpretation and analysis.
Generally, this research has been divided into two types such as, inductive and deductive. In
this research, inductive research will be held which help them for collecting the relevant data
and generate the untested conclusions.

Data collection
This is the process of gathering and measuring the information by targeting variables
in developed system. While, this has been divided into two types such as primary and
secondary data collection methods (Vordos and et.al., 2020). Along with this scholar will do
primary and secondary research methods. For which scholar will select the primary data will
be collected through using questionnaire, interview or observation.
Sampling
Sampling is the process which is used for statistical in which predetermined number of
observation are taken from the large size of population. This has been divided into two types
such as, random and non-random sampling methods. Here, in this scholar will use the random
sampling by selecting 30 employees in organization.
Data analysis
It is the process which is defined as systematically by applying statistical or using
logical techniques to describe or illustrate, recap and evaluate the given data (Saud, Mashud
and Ida, 2020). Indeed, scholar generally analyse by using various pattern of observation
through having entire data collection phase. In this research, scholar will use thematic analysis
through which the data that can be collected by using some relevant sources.
Validity and reliability
Validity and reliability in which the proper and relevant websites sources in research.
The sources will not be more than 5 year and use various author thoughts or ideas. It will
select the primary data and secondary data for making research succession.
Ethics consideration
Ethics consideration in research which set of principles about the guide towards the
research practices and designs (Bridgman and et.al., 2020). In this scholar, must always
adhere for using the certain code of conduct when collecting data from the people. Here, some
consideration through which scholar need to keep focus on: protect the rights of research
participants, maintain the scientific integrity and enhance research validity. Ethical
consideration as the research participants should not be harm in any way to other emotions.

Respect for the autonomy, dignity and privacy of communities and individual
Consent form, in this research those involving people and participants consent which is
professionally acceptance and legally valid in collecting sources, and they have the capacity to
decide for taking part in the research. Moreover, this give about the participants' information
in collecting the information about that how the data will be used, how it will be done with
using case material, and secure with having consent. Anonymity and fair treatment, this will
make sure for designing to protect the privacy while collecting or gathering information. Here,
no personal information or identifying information will be collected. Confidentially, protect
about the confidential communication such as grants, paper that are being submitted for some
personnel records, trade or military secretes and publication. The scholar need to keep their
focus towards privacy and dignity of individual and committees through which this could be
also seems that the data collection will be more effective and also lead for working with the
better research.
Scientific integrity
In making this all policies and procedures have been followed and collection or gathering
which is based on the authentic data. The scholar will ensure about how usually they have to
described about the selected participants (Senapati, Khan and Chebrolu, 2020). The study
about collecting or gathering sources which allow other to reanalyse the results authors which
should be archived the primary data and accompanying records of at least relevant websites.
Such things which also keep the good records of research activities, like data collection,
research design, correspondence with journal and agencies. Scholar must need to meet their
actual obligation once with their research being published and sources collected from the
participant will ensure about that objectivity, clarity and responsibilities, accuracy in
presenting contribution.
Social responsibility
Along with their positive and negative impacts among the employee and many other people
(Banerjee and Meena, 2021). The collection of sources which do not harm to anyone and
make sure for following all the rules and regulation in collecting the sources or data. As they
also have the option for leave the research question, and conducting the interview in which
he/she will make clear question and follow those process that could be important. The data
have not been collected or gathered more than 5 year and relevant websites have been used by

the scholar in making research. This is also seems to be important that employee should also
aware about the social media performance in organization and how usually this could keep
profits for organization (Katz and Nandi, 2021).
Maximizing benefits and minimizing harm
In collecting sources this will be more benefits in developing knowledge about the social
media performance. The scholar should be sure about the records that are being stored with
some limited access and consider the stripping them of identifying information. The scholar
will face various risk, in collecting or gathering information, storing data, cyber security,
while for this he/she will make strategies for avoiding the risk. For avoidance of risk, scholar
will make the use of software, the well-being participants, make the use of relevant data and
so on. However, potential for harm which could lead physical, social and all other types of
harm are kept absolute minimum. Yes, in collecting the information about social media that
will keep the benefits towards the people and employee in organization.

REFERENCES
Books and Journals
Banerjee, D. and Meena, K.S., 2021. COVID-19 as an “Infodemic” in Public Health: Critical
Role of the Social Media. Frontiers in Public Health. 9. p.231.
Bridgman, A. and et.al., 2020. The causes and consequences of COVID-19 misperceptions:
Understanding the role of news and social media. Harvard Kennedy School
Misinformation Review. 1(3).
Katz, M. and Nandi, N., 2021. Social media and medical education in the context of the
COVID-19 pandemic: scoping review. JMIR Medical Education. 7(2). p.e25892.
Naeem, M., 2021. Do social media platforms develop consumer panic buying during the fear
of Covid-19 pandemic. Journal of Retailing and Consumer Services. 58. p.102226.
Saud, M., Mashud, M.I. and Ida, R., 2020. Usage of social media during the pandemic:
Seeking support and awareness about COVID‐19 through social media
platforms. Journal of Public Affairs. 20(4). p.e2417.
Senapati, A., Khan, N. and Chebrolu, L.B., 2020. Impact of social media and virtual learning
on cardiology during the COVID-19 pandemic era and beyond. Methodist DeBakey
cardiovascular journal. 16(3). p.e1.
Vordos, N. and et.al., 2020. How 3D printing and social media tackles the PPE shortage
during Covid–19 pandemic. Safety science. 130. p.104870.