Data Collection: “Harvesting” Personalities Online

Social Media

SOCIAL MEDIA 1
Data Collection: “Harvesting” Personalities Online
Social Media is an online platform to interact with the people in order to share the
ideas, information, and their career interest. It is an attractive platform for interaction because
it has no boundaries and restriction to share their point of view with the millions of people.
There are many facilities provided by social media to users such as sharing information, start
career, enhancing knowledge of real world and many others. There are many people start
their business at this platform (Raicu, 2018). Social Media Applications are also a business
and nowadays there are large number of people develops their applications to earns the high
amount. There are many disadvantages of social media such as leakage of personal data,
fraud advertisement and news as Cambridge Analytica has done by collecting the personal
data. Cambridge Analytica is an advisory company for government. During the election
period, it collects the personal data of Facebook users to evaluate their voting preference. In
this paper, the discussion is made on the case of “Cambridge Analytica” with the ethical
theories.
Deontology theory defines the actions of an individual whether it is right or wrong as
per the obligations and rules and regulations. The organisation has the duty or it is bounded to
provide the services to consumer as per their benefits. Online organisations have to provide
the different opportunities that can easily grab by the users such as providing the platform
from which they can expand their business at the international level without any boundaries
(Baron, 2017). In the case of fraud of Cambridge Analytica, it is observed that the
organisation collect the personal data of users in terms of colour, religion, and their
conversation to analyse their voting preferences for election. It is a consultancy company that
helps the government and the political parties that is why; it can be said that providing the
information to the government is a right job done by Cambridge but using the personal data