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Facebook : A Literature Review

   

Added on  2020-10-22

10 Pages2639 Words80 Views
Professional DevelopmentData Science and Big Data
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SOCIAL MEDIA
Facebook : A Literature Review_1

Table of ContentsINTRODUCTION...........................................................................................................................1Background/Literature review....................................................................................................1Research topics/Research questions............................................................................................2Research aim/ objectives.............................................................................................................3Intended methodologies..............................................................................................................3Conclusion ......................................................................................................................................5Appendix..........................................................................................................................................6REFERENCES ...............................................................................................................................8
Facebook : A Literature Review_2

INTRODUCTIONSocial media is a process that aids to gaining traffic and attention through social mediasites. It is very crucial component as it supports to enhance traffic, leads and sales (What are theImpacts of Social Media?, 2018). Therefore, it can be stated that social media monitoring will beuseful in terms to gain insights on the competitors campaigns, strength and weaknesses. Thismethod of research has replaced the old traditional method. The market research is costly andtime intensive process. Social media is a tool that creates online communities to shareinformation, ideas, personal message and other content. The present report is based on the business activities of Facebook Inc., It is an Americansocial media and social networking service company. It is an online tool that ids to build socialrelation with people.Furthermore, the present report will cover following topics as literature review, researchaims and objectives, methodologies etc. Lastly report will produce project plan and Gantt chartto set the deadline to each activities.Background/Literature reviewFacebook is one of the most famous social networking sites that aids to connect peopleand to build social relation with them. In this modern scenario, social media approach hasreplaced old traditional technique's. Thus, one of the beneficial aspect of Facebook advertising isto reach to the exact audience and it has become the one of the most targeted form of advertising.It is helpful term that allows customers to contact their friends online. It is one of the popularfree social networking that allows registered users to create their profiles and to touch withcustomers, friends and colleagues.As per the view of Drummond, McGrath and O'Toole, (2018) it can be stated that the socialmedia platforms are useful in order to promote product and services at the online platform. Inthis modern scenario, the most of the individual relay over this approach only. In contrary tostated that social media is one of the most effective tool that work as to have enhancement inbrand awareness and supports to grab the attention of potential customers within market.Stated that the firms allows customers to get connect with business at the personal level. It can bea good way of attracting the customer at the larger extent. It is very effective approach in order toboost sales. According to the view of Anderson and Jiang, (2018) stated that the most of the firm1
Facebook : A Literature Review_3

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