Social Media Theories: A Comparative Analysis of Planned Behaviour, Social Identity, and Media Richness Theories
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This essay explores three prominent theories in social media research: the Theory of Planned Behaviour, Social Identity Theory, and Media Richness Theory. It analyzes each theory's core concepts and applications, highlighting their strengths and limitations. The essay then compares and contrasts these theories, revealing their unique perspectives on individual and social behavior in the context of social media. Finally, it draws conclusions about the relevance and implications of these theories for understanding social media phenomena.