Impact of social media platform on tourism and hospitality industry

Application 011335
Section A: Applicant details
Date application started:
Thu 27 January 2022 at 12:39
Programme name:
- not entered -
Module name:
CHTM29 - Tourism And Hospitality Major Project Last
updated:
01/04/2022
Department:
London Campus
Applying as:
Student
Research project title:
Impact of social media platform on tourism and hospitality industry
Similar applications:
- not entered -
Supervisor
1. Supervisor
Name Email
Risk Assessment
Suitability
Adheres to BPS Code of Human Research Ethics (2021)? No
Takes place outside UK? Yes
Involves NHS? No

Healthcare research? No
ESRC funded?
No
Involves adults who lack the capacity to consent? No
Led by another UK institution? No
Involves human tissue? No
Clinical trial?
No
Social care research? No
Risk Assessment
Does the study involve participants who are potentially or in any way vulnerable or who may have any difficulty giving meaningful consent to their participation or
the use of their information?
No
Are participants to be involved in the study without their knowledge and consent (e.g. through internet-mediated research, or via covert observation of people in
public places)?
No
Will the study require the co-operation of a gatekeeper for initial access to the groups or individuals to be recruited? No
Does the research methodology involve the use of deception or activities which are conducted without participants' full and informed consent at the time the study
is carried out?
No
Are there any significant concerns regarding the design of the research project? No
Does the research involve any of the following groups?
a. children under 18 years of age?
b. vulnerable adults (eg people with learning or communication difficulties)
c. individuals who have a dependent or subordinate relationships to researchers
d. people in custody (eg young offenders or people in prisons)
e. individuals unable to give consent
f. individuals involved in illegal activities
g. therapeutic interventions
No
If the proposed research relates to the provision of social or human services is it feasible and/or appropriate that service users or service user representatives should
be in some way involved in or consulted?
No
Are there payments to researchers/participants that may have an impact on the objectivity of the research? No
Will financial inducements (other than reasonable expenses and compensation for time) be offered to participants? No
Could the study induce unacceptable psychological stress or anxiety or cause harm or negative consequences beyond the risks encountered in normal life? Will the
study involve prolonged or repetitive testing?
No
Will the study involve discussion of sensitive topics? For example (but not limited to): sexual activity, illegal behaviour, experience of violence or abuse, drug
use, etc.)
No
Are drugs, placebos or other substances to be administered to the study participants or will the study involve invasive, intrusive or potentially harmful procedures of
any kind?
No

Will research involve the sharing of data or confidential information beyond the initial consent given? No
Is there ambiguity about whether the information/data you are collecting is considered to be public? No
Will the research involve administrative or secure data that requires permission from the appropriate authorities before use? No
Will the research involve the use of visual/vocal methods that potentially pose an issue regarding confidentiality and anonymity? No
The Data Protection Act 2018 will apply to any data-processing activities entailed by this research. Is there any cause for uncertainty as to whether the research
will fully comply with the requirements of the Act?
No
Are there any particular groups who are likely to be harmed by dissemination of the results of this project? No
Do you have any doubts or concerns regarding your (or your colleagues) physical or psychological wellbeing during the research period?
No
Will the research involve accessing security-sensitive material, such as material related to terrorism or to violent extremism of any kind, including, but not limited
to, Islamist extremism and far-right extremism?
No
Summary
Social media is an effective way of attracting larger base of customers towards the brand. It is a
marketing strategy used by the company for increasing brand awareness among customers (Hjorth and
Hinton, 2019). There are various types of social media platforms such as Facebook, Instagram etc. These
types are used by hospitality and tourism industry of UK by providing accurate information regarding
the destination. Social networking connects people with the companies by allowing them to share ideas,
information and message. UK tourism and hospitality industry are used to develop and increase brand
recognition and answer customer concerns and queries. Within this dissertation, Harper is a selected
hospitality organisation within the United Kingdom. It is important for the company to use social media
networking because it will facilitate them in increment of customer base and improvement of business
performance (Fuchs, 2021).
Section B: Basic information
Proposed project duration
Start date (of data collection): Thu 17
March 2022
Anticipated end date (of project) Thu 17
March 2022
Indicators of risk
Involves potentially vulnerable participants? No
Involves potentially highly sensitive topics? No
Section C: Summary of research