INTRODUCTION •Social media boosts communication between employees and even with external stakeholders like customers •Use of social media in business communication can also lead to leaking of sensitive business data
ADVANTAGESOF SOCIAL MEDIA •Advantage 1: Motivation •Advantage 2: Innovation
DISADVANTAGESOF SOCIAL MEDIA •Disadvantage 1: Unauthorised access to information •Disadvantage 2: Legal complications
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IMPACT OF AN INDIVIDUAL EMPLOYEE’S COMMENTS OR BEHAVIOUR AN ORGANISATION’S BRAND AND SOCIAL MEDIA INTERACTION A COMPANY’S SOCIAL MEDIA POLICY SHOULD COVER •Ethical behaviour of employees can boost the brand image of the business whereas unethical behaviour can ruin it